Segment.com and dreamdata.io partnership
Lars Grønnegaard Lars Grønnegaard

Segment.com and dreamdata.io partnership

Today we are launching our dreamdata.io destination for Segment. We have long been fans of Segment. In our previous company, we were one of the first customers of Segment. That’s when we worked at Trustpilot a fast-growing Danish review website and SaaS product.

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Why B2B companies need multitouch account based attribution
Lars Grønnegaard Lars Grønnegaard

Why B2B companies need multitouch account based attribution

Customer journeys are complex. Especially in the B2B space where sales cycles are long and involve multiple users. To pick the right strategies and tactics you need to be able to understand and assign value to all the touchpoints that make up the customer journey.

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The attribution enigma - why we started Dreamdata
Lars Grønnegaard Lars Grønnegaard

The attribution enigma - why we started Dreamdata

In our previous jobs we suffered because we didn’t have attribution for sales, marketing and product. This led to lots of frustrations, but eventually we build our own tooling. That tooling has grown into dreamdata.io. Our goal is to help other people in B2B companies avoid the frustrations we suffered in our previous jobs.

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