It’s important that you do good link tracking and identification. Listen to it. Man, it’s boring. Like, seriously boring. Watching paint dry and grass grow, boring.
However to be data driven, to do good B2B attribution and to understand whether your accounts are progressing through the pipeline as you would like them to is absolutely vital.
Bad tracking, hence bad data, is the root cause of most bad decisions, on growth, on business, on most things, really. That so, even more if you run a B2B business.
Here’s what you will get in this tracking-geeky post:
You will get understand what an identification event is
Know the four places across your platforms you must run tracking and identification on
Learn how set the tracking and identification code correctly to track your account based funnel
Understand how following this guide helps you solve the cross-device challenge