Most companies get the point by now. Digital ads are smart and measurable. The more buyers, the higher price. What looked nice a year ago probably doesn’t anymore. Actually, if you don’t understand the lifetime value of your B2B ads, your data-driven growth is looking at an insecure future.
But don’t fret just yet; we have made a solid recipe for understanding the lifetime value of your B2B ads.
What you will get in this TL;DR post:
The reasons why B2B attribution often fails
Know how to fix and map the B2B buyer journey
Understand the lifetime value of B2B ads
Identification of which B2B ads to scale and to shut down