DATA TRANSFORMATION
Clean datasets for B2B analytics
Transforming your B2B customer and revenue data to deliver its full potential. No more wrangling, just clean, ready data for your business needs.
Standardised and clean data.
Jump straight to the analytics with clean data you can trust.
Joining and standardising data from across all sources.
De-duplication, removal of null-values and irrelevant tracking.
Mapping UTM, events, campaigns, channels.
Enriched customer data.
Get the B2B data Marketing and Sales teams need to grow revenue.
Anonymous users tracked, identified and linked to companies with IP Lookup.
Users joined in accounts so you have the complete overview of the prospect.
Company, industry, and event data enrichment.
Attribution Data Modelling.
Link activity to users and accounts to revenue at different pipeline stages.
Channels, sources, campaigns, linked to users and accounts.
Multi-touch attribution modelling for standard and custom models.
