Product launch: Attribution to Pipeline 📊
If there’s something we obsess about at Dreamdata, it’s revenue. Being able to prove with data that your activities, in the end, lead to more revenue.
If activities can’t be linked to revenue you need to have a very good explanation of why this is so.
So far Dreamdata has been focused purely on this; Customer Journeys that ended up becoming won deals.
However, by popular request, today we’re launching a feature that a lot of B2B marketers and growth people have been requesting:
Attribution to Pipeline
Attribution to Pipeline will allow our customers to follow their deals from the moment they enter the pipeline and all the way until they close either as won or lost, no matter how long it takes.
There’s a bunch of reasons why this is really interesting. Here’s some of them:
If you have not been storing historical tracking data, the first data-correct B2B attribution that you will be able to see is the early stages of your pipeline.
If your business is prone to a few, but larger deals, taking a step back in the funnel might be where you want to focus on marketing and growth activities.
Should it just be your individual area of responsibility that has long journeys or low volume, inspecting attribution to pipelines might help you highlight what’s working, despite the relative lower impact on your business. Ie. you produce do content in a B2B who mainly bet on Paid or Outbound.
Overall you will get a sense of how your full funnel velocity works and be able to better plan how much volume and how early your early pipeline stages need to hit budgets.
Obviously what really matters, what you should optimize towards and what you can pay salary with is revenue. That said, doing Attribution to Pipeline can shed interesting perspectives to how your business works.
It’s time to align
As with The Deal Inspector we equally hope that Attribution to Pipeline can be another stepping stone towards B2B businesses having a unified approach to generating revenue.
B2Bs needs to realize that revenue creation is the most effective when it’s done as a team effort. Marketing can initiate the customer journeys, but they need customer success and sales to close the deal. And above all communication, feedback and activities should flow freely and be coordinated between the teams and evaluated based on a unified set of data that everybody respects. Agree?
We would love to hear how you coordinate and ensure collaboration between all the revenue generating teams in your business.
Do let us know what you think about this feature? What’s nice about it? What can be further optimized?
You might be interested in: 10 practical ways to align B2B Sales and Marketing teams