Podcast 🎧: Earnworthy - B2B Attribution and Revenue Analytics
How do you track value and revenue when your timeframe is more than 12 months?
Lars Grønnegaard, CEO and Cofounder, recently participated in the Earnworthy podcast to share the story behind Dreamdata.io and to shed light on the challenges and upsides of getting better at B2B attribution and Revenue Analytics.
Some of the challenges that Lars touches upon are:
The challenging long B2B sales journeys
Not just tracking the person with the creditcard and understanding multiple stakeholders roles
The problem of data living too many places
The pitfalls of trusting Google Analytics and the lack of ability to join GA data with other sources
Lars suggests two necessities for how to solve the challenge:
Ensure very rich behavioral tracking data (Segment.com can help with this)
Make sure you uniquely identify people when possible (chat, form, newsletter etc.)
DO DO DO store this data in a database that you own
When you have those two data points you can try and join this data yourself or use a product like Dreamdata.io.
Check out what you can learn with Dreamdata’s Revenue Analytics. Read about Revenue Attribution Models here.
There’s a lot more gold in the podcast. Click here for Dreamdata’s Attributed Podcast.
Here’s the original shownotes from Nicholas at Earnworthy:
On this episode, the co-founder of Dreamdata.io shares insights on how marketers can solve the challenge of B2B attribution.
Lars is the CEO and Co-Founder of Dreamdata.io – A B2B attribution and revenue analytics platform. Lars used to be SVP of Product at Trustpilot, one of the largest review platforms in the world. At Trustpilot he strove to continuously make the product and engineering team become ever more data-driven. It’s this work that has now lead to the company he co-founded: Dreamdata.io.
IN THIS EPISODE, YOU'LL LEARN:
What is B2B attribution
How to solve your marketing data problems
Which tools Lars recommends for marketers
And much more!
TOOLS AND RESOURCES MENTIONED IN THIS EPISODE:
CONNECT WITH LARS:
THANKS FOR LISTENING!
Growth Marketing Toolbox is a weekly podcast series exploring the greatest growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.
