Attributed Podcast
Welcome to Attributed, a Podcast by Dreamdata. Every week Dreamdata hosts inspiring guests from across the B2B go-to-market space.
Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways for to optimise growth and fire up revenue.
Featured Episodes
Exploring B2B Go-to-market benchmarks 2022
In Q2 2022, we released our first edition of the B2B Go-to-market Benchmarks Report, in this episode Laura, Steffen, Jeremy and Lars unpack the report’s main findings, and what these reveal about the B2B customer journey.
How to prepare for a Marketing Leader role?
The first 90 days as a Marketing Leader are crucial for your success in the role. In this episode Juliana Geller Head of Marketing at Uizard and self-confessed B2B Marketing geek discusses what to focus on before you start in your new leadership role as a marketer, and more.
Content as B2B revenue driver?
Content is notoriously difficult to measure. Do visitors consuming your content go on to become opportunities and revenue months later? What content is most effective at which point in the funnel?
In this episode, Philip Mahler CMO at Eskimi offers some great tips on how to turn content marketing into a powerful revenue driver.
How does it feel to start Social Selling?
At Dreamdata we tested our way through to Social Selling.
During this session, we will share the do’s and don'ts with you so you do not need to repeat the failures. And go straight for the win.
How to connect B2B Content to pipeline?
Content is KING!! But how can you find out if it’s driving your demand, pipeline and eventually revenue? Which content should you produce more of?
What should you stop wasting your time with?
This time you will meet the most clever Data Scientist - Mikkel Settnes, Director of Data Science at Dreamdata, he knows all the tricks in the books on how to use data for the benefit of your content.
5 Unconventional Effective ABM tactics
Account Based Marketing remains one of the foremost B2B Marketing Strategies… but nailing ABM remains a hard-to-master skill.
In this episode, Steffen is joined by Vladimir Blagojevic Co-Founder at FullFunnel.io and author of ‘6 Weeks ABM Playbook’ and he is sharing his 5 unconventional effective ABM tactics.
Unlocking Revenue Attribution
In this episode Steffen Hedebrandt, Co-Founder and CMO at Dreamdata is a guest on The Revenue Engine Podcast, hosted by Rosalyn Santa Elena.
Understanding the impact of every touchpoint in the customer journey is still a matter Marketers struggle with. Steffen is a subject matter expert in connecting marketing and sales activities with revenue. He shares his expertise and insights about what revenue attribution is, why it is important, and how to best approach it.
Marketing Operations perceptions | How to do Attribution
In this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentworth and Simon Daniels.
Steffen is sharing his thoughts and experience on B2B attribution and what role MOPs have to play in measuring marketing success.
Achieving Marketing Alignment with Sales
Steffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith.
Steffen shares his recipe on how to align marketing and sales teams. A well-oiled go-to-market team will mean better targeting, nurturing, and selling; ultimately leading to more pipeline and revenue. But what is the best way and what are the metrics that drive real success?
How to spark energy into B2B ads?
In the ocean of B2B Brands, everyone is trying to stick out. How to make sure your buyers are not greeted with the same boring message, product and content…
Our host Laura Erdem meeting with Zineb Layachi - The dream team girls are going to share their stories and ideas on the creative approach and using fun in B2B.
The Guide to a B2B Influencer Marketing Strategy
THE B2B customer journey is long and a part of it is not visible. Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B. We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin.
How to Attribute B2B Marketing Activities to Revenue
Steffen is sharing his experience of working with various B2B companies. He will go through topics like:
-How to properly evaluate B2B attribution insights
-Metrics and touchpoints that can be used to determine meaningful customer engagement.
-What are the biggest problems B2B companies are facing with attribution and how to solve them?
-How to use LinkedIn and Podcast to grow your audience. Using Linkedin to run account-based and role-based retargeting ads.
Aligning Sales & Marketing Teams Through Customer Journey Mapping
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick. They are discussing the importance of:
- having a shared ICP to align sales and marketing efforts
- accountability, efficiency, and collaboration between sales and marketing teams.
- the importance of high-quality leads from high-intent channels.
- accurate customer journey tracking.
The Secret to Better LinkedIn Ads Performance: LinkedIn Offline Conversions
LinkedIn Offline Conversions allows you to attribute sales-funnel data back into the Campaign Manager. That is, you can tell LinkedIn what your most successful campaigns have been in dollars and deals! And with Dreamdata, you can automate this process and feed only data you’re fully confident in.
This means better matching, ad relevance optimisation, reporting, and ultimately better RO. To unpack this awesome feature we’re hosting LinkedIn’s very own Dean Gao (Senior Business Development Manager).
Is Attribution killing Marketing?
Are we totally killing marketing by asking for numbers?
Where is the balance?
Why are we even having this question?
Carey Picklesimer is an Attribution expert focusing on Marketo consulting. We will get on straight talking about attribution. She has seen both sides of the coin. How can we balance creativity and numbers?
10 paid ad tactics that always work in B2B
Paid ads can be both a holy grail and a poisoned chalice for the B2B marketer. An easy way to get in front of your audience, and an equally easy way to waste money. It’s a difficult balance especially when you add ever-changing buying habits to the mix. So just how do you get paid ads right in B2B? Silvio Perez founder of AdConversion and a B2B Performance Marketing Expert will help answer just this question by offering 10 tactics that always work.
5 Hard-learned lessons about MOps that Marketers need to hear about
Discover how Marketing Operations (MOps) can supercharge your marketing efforts in this episode of Attributed with Noah Charak Founder of Checkpoint Go-To-Market Consulting. We’ll unveil the 5 essential rules to optimise marketing efficiency and unlock greater results in today's B2B landscape.
- Consider attribution before you feel you need to - Having an inbound/outbound flag is key to understanding your early funnel
- Well-defined lifecycles will save you in the long run - Codify data imports / create rules around how data enters the system so you don’t lose track of your leads
- Have a sequence in place for all leads coming in
Account Based Marketing mastery
Account Based Marketing strategy requires:
- Precise planning
- Clear knowledge of the target accounts
- Good coordination across all revenue teams
- Many well-planned steps to prove them working to upper management
Pixelz is one of the companies that master ABM like none else and Katrine Rasmussen (CMO) steering the ship. In this episode, we will discuss everything about ABM campaigns and how to master their execution.