The (technical) recipe for measuring ROI of B2B content
Content marketing is on most marketers’ agenda these days. Yet proving content’s actual value presents a difficult challenge to many. This results in content being under optimised, undervalued, done for vanity, or based on gut feeling.
By connecting content with revenue and pipeline generated, B2B revenue attribution can make the content ROI challenge a thing of the past.
Podcast 🎧: ABM Conversations
New Feature: Google Search Ads, Display Ads and Youtube Ads reporting now split in 3 for optimised performance analytics
Dreamdata users will now have separate Google Search, Google Display and Youtube Ads dashboards, each with a number of new and updated reports including Keyword, Bid Goals, Audience and Geo performance reports. With this new setup, Dreamdata users are now better able to break down their Google Ads efforts and track all the relevant metrics per channel to see exactly how and why campaigns are working or not.
Using Google's Click ID (GCLID) for B2B attribution to grow sales pipeline and revenue
A B2B revenue attribution solution like Dreamdata helps marketers get the best out of GCLID enabling you to grow sales pipeline and revenue. You're finally able to break away from Google Ads limitations by tracking beyond 90 days, tracking accounts and not users, and incorporating all your other activities.
Finding the original source: from single-touch to multi-touch attribution
Too many B2B companies rely on their CRM system’s “original source” field to attribute towards the lead’s first touch. Yet this paints only a fragment of the overall picture.
Here are 4 ways B2B Revenue Attribution can fire up your Account-Based Marketing
B2B attribution: Build vs Buy?
Trying to decide how you’re going to solve your revenue attribution needs but don’t know if to build or buy your solution? In this post we cover the process of building a B2B revenue attribution tool and compare with off-the-shelf platforms to help you down the road of building or buying.
How to select a B2B revenue attribution tool
Here's an easy-to-follow 8 step guide for selecting the right B2B revenue attribution tool for your business. Make the right decision on your B2B attribution tool.
Podcast 🎧: Reaching B2B attribution nirvana ✨
Determine whether you need a B2B Attribution Solution 📋✓
Find out whether you need a B2B revenue attribution tool. B2B revenue attribution tools deliver the biggest impact to businesses with long customer journeys and with multiple stakeholders involved in the cycle.
Podcast 🎧: Solving the marketing attribution puzzle 🧩
Why B2B companies should stop using Google Analytics as their data-compass for growth
Podcast 🎧: How To Map The Customer Journey and Attribute Revenue 💰
The Cost of Waiting - Which Ads should B2B marketers scratch and scale post COVID-19?
Scale ad spend during a recession, really? It’s time to focus on the activities that drive revenue - and to shut down those that do not provide a direct impact on revenue.
Product launch: Attribution to Pipeline 📊
Product launch: The Deal Inspector 🔎
Time to Revenue: The One KPI You Should Strive to Really Know
Podcast 🎧: Earnworthy - B2B Attribution and Revenue Analytics
Why Traditional Tracking And Attribution Models is Killing your B2B Growth (And How to Solve It)
