New data: Testing the B2B Marketing time lag
How to set up a B2B go-to-market funnel that better aligns Sales and Marketing
Podcast 🎧: How to use data to understand Customer Journeys
How to fix high Direct Traffic in your CRM with Revenue Attribution
In this post, we take a look at what’s behind the high direct traffic phenomenon in CRMs and how B2Bs can solve it through Revenue Attribution.
What is multi-channel attribution and why should B2Bs care?
Multi-channel attribution is the process of attributing credit to channels based on the customer’s touches and where they happen in the buying cycle. A process which helps B2Bs better understand their acquisition, the impact of channels on funnel, and their channel ROI.
The (technical) recipe for measuring ROI of B2B content
Content marketing is on most marketers’ agenda these days. Yet proving content’s actual value presents a difficult challenge to many. This results in content being under optimised, undervalued, done for vanity, or based on gut feeling.
By connecting content with revenue and pipeline generated, B2B revenue attribution can make the content ROI challenge a thing of the past.
Why B2B companies should stop using Google Analytics as their data-compass for growth
Podcast 🎧: How To Map The Customer Journey and Attribute Revenue 💰
Product launch: The Deal Inspector 🔎
Time to Revenue: The One KPI You Should Strive to Really Know
Why Traditional Tracking And Attribution Models is Killing your B2B Growth (And How to Solve It)
