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The (technical) recipe for measuring ROI of B2B content
Marketing, Attribution, Customer Journey Steffen Hedebrandt Marketing, Attribution, Customer Journey Steffen Hedebrandt

The (technical) recipe for measuring ROI of B2B content

Content marketing is on most marketers’ agenda these days. Yet proving content’s actual value presents a difficult challenge to many. This results in content being under optimised, undervalued, done for vanity, or based on gut feeling.

By connecting content with revenue and pipeline generated, B2B revenue attribution can make the content ROI challenge a thing of the past.

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