6 most common causes of dirty CRM data and how B2Bs can avoid them
Sales, Data Jeremy Sacramento Sales, Data Jeremy Sacramento

6 most common causes of dirty CRM data and how B2Bs can avoid them

Dirty CRM data “appears with the tedious inevitability of an unloved season”.

It’s no secret that the data sitting in your CRM is not always in the best condition. Incorrect, duplicate, incomplete data, plague the system.

Writing to a dead email address, working on duplicate entries, having the wrong time zone, are, at best, frequent frustrations. At worst, they’re revenue sapping stumbling blocks.

Read More
Why we do product-led sales at Dreamdata and how we got here
Sales Steffen Hedebrandt Sales Steffen Hedebrandt

Why we do product-led sales at Dreamdata and how we got here

This year we fundamentally changed how we do sales at Dreamdata. We’ve opened up our product for free use and gone product-led. It was a nerve-wracking decision and an equally nerve-wracking transitional period. Through hard work, a lot of experimentation and initially handheld processes, we’re now reaping the rewards of shifting to product-led sales as opposed to our old “trust us, it works” sales approach.

As product-led has been much hyped lately we wanted to share our first-hand learnings and reasoning for going down this road.

Read More