Our Story

Dreamdata was born out of our founders’ own experience. Independently, Lars, Ole, and Steffen struggled to gain a holistic understanding of what impact different teams in the organization were having on revenue. The solutions that were available were siloed and offered little insight into the long and complex B2B customer journey.

They needed a solution designed specifically for B2B – a product that could replace the siloed tools and help understand the full value of actions, one that would continually be developed, and crucially, not drain internal resources. This product did not exist, so they founded Dreamdata.

While initially focused on B2B Revenue Attribution, it became clear that "Attribution" alone didn't fully capture the platform's evolving capabilities, particularly the growing importance of the activation layer.

B2B Activation workflows utilizing AI has since become core to the product, with features like Audience Hub demonstrating strong potential.

Today, Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere.

This empowers marketers to build and activate precise audiences, leverage AI signals, and measure what truly drives revenue while simultaneously providing B2Bs with a high quality data foundation for their AI-based GTM.