Announcing SOC2 Type II certification and a new security page!
Dreamdata launches new ROI report to better track marketing spend on physical events
Product update - Dreamdata’s Chrome extension, custom stage models, and more!
Tracking marketing impact in a cookieless world?
Dreamdata launches data-driven attribution for B2B
Attribution in the age of GDPR: What you need to know about data privacy
4 questions you need to answer to build a revenue-focused Content Strategy
How to predict your revenue and hit your targets with Dreamdata
How Dreamdata helps B2B Sales teams close more deals
Podcast 🎧: Speaking about data with Mikkel Settnes
How Dreamdata turned HubSpot into a Product-led growth CRM
In February this year, we decided to dive head-first into product-led growth (PLG). We threw open the gates and welcomed freemium and free trial users to savour Dreamdata’s product.
In this post we share how we turned our HubSpot CRM into a PLG system and how it’s helped fuel our product-led growth since.
10 use cases for Dreamdata’s Data Platform
By connecting to your BigQuery you can activate your data in whatever way you need, with whatever BI, ML, Reverse ETL tools you need.
We’ve put together a list of 10 use cases for your BigQuery data for some inspiration. Check them out!
6 most common causes of dirty CRM data and how B2Bs can avoid them
Dirty CRM data “appears with the tedious inevitability of an unloved season”.
It’s no secret that the data sitting in your CRM is not always in the best condition. Incorrect, duplicate, incomplete data, plague the system.
Writing to a dead email address, working on duplicate entries, having the wrong time zone, are, at best, frequent frustrations. At worst, they’re revenue sapping stumbling blocks.
Dreamdata partners with Hightouch to operationalise your revenue attribution data
We’re excited to announce our partnership with Hightouch, a leader in Operational Analytics and Reverse ETL. Taking your B2B revenue data further.
Data Scientist shares his thoughts on Dreamdata’s Data Platform
To shed more light on the incredible potential of Dreamdata’s data platform, we sat down with our very own Lead Data Scientist, Mikkel Settnes, to take a look behind the scenes.
Using Google's Click ID (GCLID) for B2B attribution to grow sales pipeline and revenue
A B2B revenue attribution solution like Dreamdata helps marketers get the best out of GCLID enabling you to grow sales pipeline and revenue. You're finally able to break away from Google Ads limitations by tracking beyond 90 days, tracking accounts and not users, and incorporating all your other activities.
Finding the original source: from single-touch to multi-touch attribution
Too many B2B companies rely on their CRM system’s “original source” field to attribute towards the lead’s first touch. Yet this paints only a fragment of the overall picture.
B2B attribution: Build vs Buy?
Trying to decide how you’re going to solve your revenue attribution needs but don’t know if to build or buy your solution? In this post we cover the process of building a B2B revenue attribution tool and compare with off-the-shelf platforms to help you down the road of building or buying.
Podcast 🎧: The data you need to measure B2B growth 📈
