10 paid ad tactics that always work in B2B

Paid ads can be both a holy grail and a poisoned chalice for the B2B marketer.

An easy way to get in front of your audience, and an equally easy way to waste money.

It’s a difficult balance especially when you add ever-changing buying habits to the mix.

So just how do you get paid ads right in B2B?

Silvio Perez founder of AdConversion and a B2B Performance Marketing Expert will help answer just this question by offering 10 tactics that always work.

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