B2B BENCHMARKS
Benchmark your B2B performance in seconds
Compare your B2B performance with industry benchmarks instantly. Set realistic goals, optimize your budget, and stay ahead of industry trends.
Dreamdata B2B Benchmarks:
a first of its kind
Benchmark Your Budgets
Compare yourself against top performers in your industry when planning your next budget.
Prove Your Performance
Prove to your manager that your CPM sits on the top quartile for your size of business.
Stay Ahead of the Curve
Adapt to new trends as they unfold. Whether it’s price fluctuations on ads or the emergence of new channels.
Ad budget comparisons
Discover what ad networks other B2Bs spend on and see how you compare. Are other B2Bs in your industry spending more on LinkedIn?
Ad performance insights
See what a good CPM, CPC and CTR look like for each ad network and how you compare on B2B-specific metrics like cost per company influenced.
Web traffic breakdowns
Identify what sources drive the most traffic in your industry. How does your Google Organic Search traffic compare? Should you be investing more in your SEO?
Journey metrics
Dive into your B2B customer journey. Judge the length of your customer journeys at different stages and compare against B2B companies of your size and insdustry.
Know how other B2Bs are driving their growth to succeed with yours.
48%
of B2B paid marketing spend on Google Ads Network.
38%
of B2B paid marketing budgets goes toward LinkedIn.
25%
of B2B website traffic comes from Organic Search.
Browse our B2B Benchmark reports
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