Reach the right accounts and prove you did

Dreamdata Activation automatically unifies your entire GTM stack into the most complete B2B customer journey in the market. Empowering you to build and activate precise audiences, leverage AI signals to act on real intent, and prove your campaigns reach the right accounts.

Other intent tools provide siloed or generic intent signals. Dreamdata unifies your entire GTM data into the most complete B2B customer journey map anywhere to surface real buying behavior.

Here’s what makes it different:

• Richer intent: Our AI engine scans all your GTM data to uncover hidden behaviors that actually correlate with revenue outcomes. Surfacing high-value intent signals that other tools simply miss or don’t even track.
  
  

• Better identification:  Identify up to 80% (industry-leading) of anonymous website visitors even if they decline cookies, thanks to our proprietary IP-to-company resolution engine.
  
  

• Centralized intent: Automatically combine Dreamdata’s intent with Clearbit, 6sense, and others through a single script.
  
  

• Custom scoring: You decide which first- and second-party signals calculate your Engagement Score, so the metric reflects how your buyers actually behave, not generic best practices.

CRM audiences are limited to CRM data. Dreamdata uses all your GTM data to build far more complete and accurate audiences.

Complete Data: CRM audiences only use CRM properties. Dreamdata unifies all your GTM data, including CRM, marketing automation, website tracking, intent sources, and ad engagement. This creates far more complete and reliable audiences.

Unlimited Filters: Dreamdata allows for unlimited filtering across all your GTM data, such as website visits, firmographics, CRM properties, ad engagement, and pipeline stages. CRMs typically have more limited filtering options based on properties already recorded.

Anonymous Visitor Identification: Dreamdata’s IP-to-company resolution identifies up to 80% of anonymous companies visiting your site, even if they decline cookies. This expands your reachable audience beyond what exists in the CRM. This is often a missing feature or an add-on in CRMs.

Industry-Leading Audience Match Rates: Reach more of your ideal customers with LinkedIn company match rates above 90%, compared to an industry average of 29-62%.'

Ease of Use: With Dreamdata, you can build audiences using all your GTM data without needing a deep understanding of complex CRM object relationships.

Ad platforms only know what happens inside their own network. Dreamdata uses all your GTM data to build far more complete and accurate audiences.

Complete Data: Ad platforms rely on signals inside their own ecosystem, such as clicks, impressions, and firmographics. Dreamdata unifies all your GTM data, including CRM, marketing automation, website tracking, intent sources, and ad engagement. This creates far more complete and reliable audiences.

Unlimited Filters: Ad platforms offer limited filtering based on the data they own. Dreamdata lets you combine unlimited filters across all your GTM data, such as website visits, CRM properties, LinkedIn impressions, pipeline stages, intent signals, and more.

Anonymous Visitor Identification: Dreamdata’s IP-to-company resolution identifies up to 80 percent of anonymous companies visiting your site, even if they never clicked an ad or declined cookies. This significantly expands your reachable audience.

Industry-Leading Audience Match Rates: Ad platform match rates depend on the quality of the uploaded list. Because Dreamdata audiences are built from the most complete B2B journey, LinkedIn company match rates consistently hit 90%+, far exceeding typical platform averages of 29–62%.

Dynamic Audiences: Ad platform audiences often require manual uploads and regular maintenance. Dreamdata audiences update automatically as accounts meet or stop meeting your criteria, keeping your targeting relevant without any manual effort.

Yes. You control exactly which signals go into your Engagement Score. Dreamdata’s AI engine scans all your GTM data to surface behaviors that correlate with pipeline and revenue, and you choose which of those signals to include. You can adjust or replace signals at any time, giving you full control and transparency over how engagement is defined for your business.

No. Dreamdata Notifications are triggered when your data model runs, usually once per day. This prioritizes accuracy and reduces noise by alerting Sales only when an account meets the engagement and firmographic criteria you defined in your audiences. Notifications are delivered directly to Slack or Microsoft Teams.

With Dreamdata Attribution, you can measure and analyze how your GTM activities drive revenue. Activation lets you act on those insights. Without it, your findings stay stuck in reports.

You can’t build and sync precise audiences or notify Sales when accounts show real intent. Activation empowers you to turn those insights into action, helping you reach in-market accounts the moment you identify them and prove those efforts hit their target.