DREAMDATA ACTIVATION
Reach the right accounts and prove you did.
Dreamdata Activation unifies all your go-to-market data into the most complete B2B customer journey anywhere so you can build precise audiences, sync them to every ad platform, alert Sales when intent spikes, and see which activities actually influence revenue.
Run account-based marketing, and finally prove it’s working.
Siloed data slows B2B marketers down. Audiences get stuck in spreadsheets, intent fades, and opportunities slip away.
Dreamdata Activation empowers you to act on real intent, trigger the right GTM plays at the right time, and prove your efforts hit their mark.
CUSTOM ENGAGEMENT MODELING WITH AI
Identify in-market accounts before competitors
Dreamdata uses AI to scan all your GTM data and surface the intent signals that truly correlate with revenue.
You control which signals shape your Custom Engagement Score, ensuring it reflects how your buyers behave, not generic best practices.
Don’t take our word for it
AUDIENCES
Build hyper-specific audiences in minutes
Target exactly the right accounts. Spreadsheets won't slow you down. Combine unlimited filters across you entire GTM data, from web visits and ad clicks to pipeline stages and engagement scores.
Need inspiration for your first audience? Check out the 11 most relevant audiences for B2B revenue teams.
AUDIENCE SYNCS
Reach the right accounts automatically
Accurate and efficient targeting without endless uploads and spreadsheets. Direct syncs to LinkedIn, Google, Meta, and Microsoft Ads deliver and update your audiences every day.
Reach more of your ideal customers with LinkedIn match rates above 90%, compared to an industry average of 29-62%.
NOTIFICATIONS
Alert Sales when an account is actually ready to talk
No more noisy “someone visited the site” pings. Empower Sales to strike while intent is hot. Trigger Slack or Microsoft Teams notifications when accounts from your custom audiences show true buying intent.
Not sure what notifications to set up? Check out the four Slack and Teams notifications your sales team will thank you for.
CRM SYNCS
Show Sales who’s ready to talk right in the CRM
Create follow-up tasks for SDRs. Enroll accounts into the right Sales sequences. Build priority lists your reps work with every day, all using accurate engagement insights synced automatically into HubSpot or Salesforce.
WEBHOOKS
Trigger timely outreach in every tool you use
Launch any custom automation, from outreach to enrichment, when accounts show real intent. Use Webhooks to sync AI intent signals, engagement scores, and audience data to Zapier, Clay, or any webhook-enabled tool in your stack.
AUDIENCE REACH REPORT
See exactly which accounts your marketing reached
Finally know which accounts are exposed to your marketing efforts. Customize your report by choosing which metrics to include and define exactly what "reach" means for your business.
DIGITAL ANALYTICS
Accurately show how marketing influences revenue
Walk into any meeting and show, with accuracy, exactly how and which marketing activities are influencing every stage of the funnel.
Try for yourself
How Dreamdata helps businesses target accounts that matter
How Moss Reduced Cost Per Lead by 74% with Dreamdata’s Smarter B2B Audiences
See the case >
How Oyster Slashed their Customer Acquisition Cost by 28% with Dreamdata’s Audience Hub
See the case >
Activation Product FAQs
Find answers to the most common questions about building and syncing audiences with Dreamdata.
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Dreamdata Signals goes beyond generic, siloed intent data by providing the most complete B2B customer journey map anywhere.
Our AI engine scans all your GTM data to identify intent signals that actually correlate with revenue outcomes. Surfacing high-value buying signals that other tools simply miss or don’t even track.
Capture intent others can’t: Identify up to 80% (industry-leading) of anonymous website visitors even when they decline cookies, thanks to our proprietary IP-to-company resolution engine.
Centralize your intent data: Automatically combine Dreamdata’s intent data with sources like Clearbit and 6sense through a single script, keeping everything in one place.
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Yes. Dreamdata can identify up to 80% of website visitors even when they decline cookies, helping you capture buying intent that other tools miss.
This is possible through our proprietary IP-to-company resolution and third-party intent providers like 6sense and Clearbit. Additionally, Dreamdata’s Cookieless Account Analytics tracks engagement at the account level without storing personal identifiers (PII), respecting visitor privacy.
Server-side tracking also ensures key interactions like form submissions are captured, even without cookie consent.
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Yes. You can share intent data with Sales in two ways:
Notifications: Send Slack or Teams notifications when a high-intent account is detected, including company details, engagement score, and direct links to your CRM and customer journey timeline.
On-the-go insights: Sales can access intent data directly in the CRM, LinkedIn, and company websites using the Dreamdata Chrome Extension.
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Scans the complete B2B customer journey: The AI engine analyzes all touchpoints across all your customer journeys, like website visits, content engagement, marketing channels, and more, to find patterns that correlate with pipeline and revenue.
Combines AI and machine learning: It uses statistical machine learning models and generative AI (powered by Google’s Gemini AI) to surface the most predictive indicators of pipeline and revenue growth.
Signals by pipeline stage: The AI evaluates behaviors across different pipeline stages, learning which signals drive both early- and late-stage outcomes.
Powered by the most complete B2B customer journey map: AI is only as good as the data it’s fed. Dreamdata unifies all your go-to-market data into the most complete and accurate B2B customer journey map, ensuring the AI surfaces meaningful signals.
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You can start identifying and acting on high-intent signals shortly after setup. Most customers begin building and syncing high-intent audiences, as well as notifying Sales of ready-to-buy accounts within the first month.
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Yes. You control which signals contribute to the Engagement Score, allowing you to define exactly what “engagement” looks like for your business.
By customizing the score, you ensure your team focuses on accounts showing real buying intent rather than wasting resources on accounts that aren't yet engaged.