DREAMDATA ACTIVATION
Reach the right accounts and prove you did
Dreamdata Activation unifies all your GTM data into the most complete B2B customer journey anywhere so you can build precise audiences, sync them to ad platforms, alert Sales when intent spikes, and see which activities actually influence revenue.
You weren’t hired to be a spreadsheet admin
Siloed data slows B2B marketers down. Audiences get stuck in spreadsheets, intent fades, and opportunities slip away.
Dreamdata Activation empowers you to act on real intent, trigger timely GTM plays, and prove your efforts hit their mark.
The power to run account-based marketing, and finally prove that it's working.
CUSTOM ENGAGEMENT SCORE + AI SIGNALS
Identify in-market accounts before competitors
Dreamdata uses AI to scan all your GTM data and surface hidden intent signals that truly correlate with revenue.
You control which signals shape your Custom Engagement Score, ensuring it reflects how your buyers behave, not generic best practices.
Cognism surfaced 40 hidden intent signals with Dreamdata AI Signals
AUDIENCES
Build precise audiences in minutes
Target exactly the right accounts, without getting slowed down by spreadsheets. Combine unlimited filters across you entire GTM data, from web visits and ad clicks to pipeline stages and engagement scores.
AUDIENCE SYNCS
Automatically sync audiences to ad platforms
Accurate and efficient targeting without endless uploads and spreadsheets. Direct syncs to LinkedIn, Google, Meta, and Microsoft Ads deliver and update your audiences every day.
Moss reduced cost per lead by 74% with Dreamdata’s smarter audiences
Industry-leading match rates
Reach more of your ideal customers with LinkedIn company match rates above 90%, compared to an industry average of 29-62%.
NOTIFICATIONS
Alert Sales when an account is actually ready to talk
No more noisy “someone visited the site” pings. Empower Sales to strike while intent is hot. Trigger Slack or Microsoft Teams notifications when accounts from your custom audiences show true buying intent.
CRM SYNCS
Help Sales prioritize their next outreach in the CRM
Create follow-up tasks for SDRs. Enroll accounts into the right Sales sequences. Build priority lists your reps work with every day, all using accurate engagement insights synced automatically into HubSpot or Salesforce.
Don’t just take our word for it
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"Dreamdata allows us to look at accounts with high engagement scores. We have plugged this into our Salesforce enabling our sales team to stay focused on highly engaged accounts. In certain segments this signals-based approach has improved the conversion rate by 5X"
Liam Collins
VP Paid Acquisition
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"Real-time syncing ensures audiences are always current, so when SDRs reach out, leads have already had some type of marketing engagement. This fosters a more coordinated approach between our teams."
Alexei Ivanov
Team Lead Paid Media
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"The Audience Reach report is unvelling the unseen. For the first time, you can see the brand touch impact you're making on everyone in your CRM, on a percentage basis, giving us a competitive advantage to tighten up all our marketing efforts."
Brian Coles
Growth Marketing Manager
WEBHOOKS
Trigger timely outreach in every tool you use
Launch any custom automation, from outreach to enrichment, when accounts show real intent. Use Webhooks to sync AI intent signals, engagement scores, and audience data to Zapier, Clay, or any webhook-enabled tool in your stack.
AUDIENCE REACH REPORT
See exactly how many target accounts you’re reaching
Finally measure the percentage of accounts exposed to your marketing efforts. Customize your report by choosing which metrics to include and define exactly what "reach" means for your business.
ENGAGEMENT REPORTS
Accurately show how marketing influences revenue
Walk into any meeting and show, with accuracy, exactly how and which marketing activities are influencing every stage of the funnel.
SUCCESS STORIES
Why B2B Marketers love Dreamdata
Activation Product FAQs
Find answers to the most common questions B2B marketers ask when evaluating Dreamdata Activation.
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Dreamdata Activation automatically unifies your entire GTM stack into the most complete B2B customer journey in the market. Empowering you to build and activate precise audiences, leverage AI signals to act on real intent, and prove your campaigns reach the right accounts.
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Other intent tools provide siloed or generic intent signals. Dreamdata unifies your entire GTM data into the most complete B2B customer journey map anywhere to surface real buying behavior.
Here’s what makes it different:
Richer intent: Our AI engine scans all your GTM data to uncover hidden behaviors that actually correlate with revenue outcomes. Surfacing high-value intent signals that other tools simply miss or don’t even track.
Better identification: Identify up to 80% (industry-leading) of anonymous website visitors even if they decline cookies, thanks to our proprietary IP-to-company resolution engine.
Centralized intent: Automatically combine Dreamdata’s intent with Clearbit, 6sense, and others through a single script.
Custom scoring: You decide which first- and second-party signals calculate your Engagement Score, so the metric reflects how your buyers actually behave, not generic best practices.
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CRM audiences are limited to CRM data. Dreamdata uses all your GTM data to build far more complete and accurate audiences.
Complete Data: CRM audiences only use CRM properties. Dreamdata unifies all your GTM data, including CRM, marketing automation, website tracking, intent sources, and ad engagement. This creates far more complete and reliable audiences.
Unlimited Filters: Dreamdata allows for unlimited filtering across all your GTM data, such as website visits, firmographics, CRM properties, ad engagement, and pipeline stages. CRMs typically have more limited filtering options based on properties already recorded.
Anonymous Visitor Identification: Dreamdata’s IP-to-company resolution identifies up to 80% of anonymous companies visiting your site, even if they decline cookies. This expands your reachable audience beyond what exists in the CRM. This is often a missing feature or an add-on in CRMs.
Industry-Leading Audience Match Rates: Reach more of your ideal customers with LinkedIn company match rates above 90%, compared to an industry average of 29-62%.'
Ease of Use: With Dreamdata, you can build audiences using all your GTM data without needing a deep understanding of complex CRM object relationships.
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Ad platforms only know what happens inside their own network. Dreamdata uses all your GTM data to build far more complete and accurate audiences.
Complete Data: Ad platforms rely on signals inside their own ecosystem, such as clicks, impressions, and firmographics. Dreamdata unifies all your GTM data, including CRM, marketing automation, website tracking, intent sources, and ad engagement. This creates far more complete and reliable audiences.
Unlimited Filters: Ad platforms offer limited filtering based on the data they own. Dreamdata lets you combine unlimited filters across all your GTM data, such as website visits, CRM properties, LinkedIn impressions, pipeline stages, intent signals, and more.
Anonymous Visitor Identification: Dreamdata’s IP-to-company resolution identifies up to 80 percent of anonymous companies visiting your site, even if they never clicked an ad or declined cookies. This significantly expands your reachable audience.
Industry-Leading Audience Match Rates: Ad platform match rates depend on the quality of the uploaded list. Because Dreamdata audiences are built from the most complete B2B journey, LinkedIn company match rates consistently hit 90%+, far exceeding typical platform averages of 29–62%.
Dynamic Audiences: Ad platform audiences often require manual uploads and regular maintenance. Dreamdata audiences update automatically as accounts meet or stop meeting your criteria, keeping your targeting relevant without any manual effort.
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Yes. You control exactly which signals go into your Engagement Score. Dreamdata’s AI engine scans all your GTM data to surface behaviors that correlate with pipeline and revenue, and you choose which of those signals to include. You can adjust or replace signals at any time, giving you full control and transparency over how engagement is defined for your business.
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No. Dreamdata Notifications are triggered when your data model runs, usually once per day. This prioritizes accuracy and reduces noise by alerting Sales only when an account meets the engagement and firmographic criteria you defined in your audiences. Notifications are delivered directly to Slack or Microsoft Teams.
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With Dreamdata Attribution, you can measure and analyze how your GTM activities drive revenue. Activation lets you act on those insights. Without it, your findings stay stuck in reports.
You can’t build and sync precise audiences or notify Sales when accounts show real intent. Activation empowers you to turn those insights into action, helping you reach in-market accounts the moment you identify them and prove those efforts hit their target.