TRACKING

Dedicated B2B tracking.

Dreamdata's first-party tracking script enables B2B marketing teams to measure activity from the moment a user lands on your site.

A one-stop solution for your first-party tracking.

Custom web tracking of users’ most important activities, including page views and conversions.

Form tracking automatically adapted to a wide range of form types and submission methods.

First-party intent tracking with anonymous IP-to-company resolution - free out-of-the-box.

Hybrid intent with built-in options to integrate additional intent sources.

Cookieless offering a first-party company tracking fallback when users decline cookies.

FIRST-PARTY INTENT

Immediately track account-based activity.

First-party intent straight out of the box through anonymous IP-to-company resolution. This ensures that you can action visitors’ engagement even when they haven’t identified themselves.

Track companies when users decline cookies.

COOKIELESS TRACKING

Our Cookieless Account Analytics script tracks account-level activity when visitors opt out of traditional cookie-based tracking in a privacy-safe way. Respecting users’ privacy preferences while still gathering valuable data.

HYBRID INTENT

Integrate additional intent sources.

Our Analytics Script seamlessly integrates with intent data sources like 6Sense and Clearbit, with built-in support for future sources - no need to install extra scripts or replace existing ones.

First-party site tracking for B2Bs.

CUSTOM WEB TRACKING

Site tracking of all engagement from the moment a user comes onto your site. Designed to adapt to a wide range of form types and submission methods, ensuring that you can capture critical data without the usual hassle.

Integrating with key tools to track the 360° B2B journey

GTM Integrations

Dreamdata uses plug-and-play integrations to automatically collect first-party data from all the tools in your go-to-market tech stack.

See integrations →

2nd-party Intent Data

Dreamdata integrates with LinkedIn Ads and G2 intent data as second-party sources - benefiting from our status as an official LinkedIn Marketing Partner, and G2 Partner.

Who’s behind your journeys?

How Dreamdata tracks from anonymous first-touch to closed won.

1. Account-based de-anonymization through Reverse IP-lookup

Anonymous users are de-anonymized through our Reverse-IP lookup, and enriched through intent data integrations.

2. Identification through form submission

Once a user identifies themselves through a form submission, Dreamdata leverages your CRM and connected sources to fill in gaps.

4. Second-party intent data touches added to account journey

Account-level G2 intent data touches and LinkedIn Ads engagement data are automatically added to journeys.

3. Account-based tracking

Dreamdata automatically tracks all contacts’ touchpoints from the same account and maps them into a single timeline.

Your data.

Private and secure.

SOC 2 Certified

Dreamdata is SOC 2 Type II certified - we always handle your data securely and responsibly.

GDPR compliant

Our Data is only persistent in European data centres unless the customer requests data to be replicated into a region of their choice.

Google Cloud Based

Dreamdata uses Google Cloud Platform as its data centres. For more information about how Google manages security read here.