TRACKING
Dedicated B2B tracking.
Dreamdata's first-party tracking script enables B2B marketing teams to measure activity from the moment a user lands on your site.
A one-stop solution for your first-party tracking.
Custom web tracking of users’ most important activities, including page views and conversions.
Form tracking automatically adapted to a wide range of form types and submission methods.
First-party intent tracking with anonymous IP-to-company resolution - free out-of-the-box.
Hybrid intent with built-in options to integrate additional intent sources.
Cookieless offering a first-party company tracking fallback when users decline cookies.
FIRST-PARTY INTENT
Immediately track account-based activity.
First-party intent straight out of the box through anonymous IP-to-company resolution. This ensures that you can action visitors’ engagement even when they haven’t identified themselves.
First-party company tracking fallback when users decline cookies.
COOKIELESS TRACKING
Our Cookieless Account Analytics script tracks account-level activity when visitors opt out of traditional cookie-based tracking in a privacy-safe way. Respecting users’ privacy preferences while still gathering valuable data.
First-party site tracking for B2Bs.
CUSTOM TRACKING
Site tracking of all engagement from the moment a user comes onto your site. Designed to adapt to a wide range of form types and submission methods, ensuring that you can capture critical data without the usual hassle.
One part of our 360° customer journey tracking.
Integrations
Dreamdata uses plug-and-play integrations to automatically collect first-party data from all the tools in your go-to-market tech stack.
Automated UTM Mapping
Dreamdata automatically maps UTM parameters and referrer information out-of-the-box, while also offering direct control through the data hub.
2nd-party Intent Data
Dreamdata integrates with LinkedIn Ads and G2 intent data as second-party sources - benefiting from our status as an official LinkedIn Marketing Partner, and G2 Partner.
Identifying and enriching account-based buyer journeys
From anonymous first-touch to closed won.
Account-based de-anonymization through Reverse IP-lookup
Anonymous users are de-anonymized through our tracking’s Reverse-IP lookup, and enriched through intent data integrations.
Identification through form submission
Once a user identifies themselves through a form submission, Dreamdata will enrich the customer data from the primary CRM.
2nd-party intent data touches added to account journey
Account-level G2 intent data touches and LinkedIn Ads engagement data are automatically added to journeys.
Account-based tracking
Dreamdata automatically tracks all contacts’ touchpoints from the same account and maps them into a single timeline.
