DATA HUB
Control your data, trust your reporting.
The Data Hub empowers B2B marketing teams with the control to manage, map, and model your data. Because thinking you have reliable data is not as good as knowing you do.
Easy and centralized
control of your data
DATA CONTROL
Manage, map, and model your data, ensuring your data is always accurate & relevant.
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DATA TRANSPARENCY
Preview, trigger, and monitor model runs on demand to gain visibility over data processes.
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DATA RELIABILITY
You can now run your reporting and base decisions on insights you can fully trust.
EVENT BUILDER
Select only the data that matters to you
Import key data from your CRM and MAP, and benefit from an instant preview and real-time validation during setup so you can confidently create and adjust events as your business needs evolve.
Tailor your funnel to track success at every stage
STAGE MODELS
Create stage models that reflect your unique funnel stages and preview them beforehand, ensuring you measure your go-to-market activities against business outcomes that matter most.
ATTRIBUTION MODELS
Accurately credit the touchpoints that matter
Configure attribution models to exclude irrelevant sessions from the models and fairly weight your LinkedIn impressions, so that your reporting accurately measures the impact of your marketing efforts.
DATA MODELING SCHEDULE
Trigger and monitor data model runs on demand
Control when to refresh your data model and initiate data activations, ensuring you have complete control and confidence in your data's status and freshness.
Tailor campaign tracking precision
UTM MAPPING
Supplement Dreamdata’s automated mapping to further improve the precision of your tracking. Map UTM parameters, URLs, and referrer information directly into standardized channels and sources.
CONVERSIONS
Set up additional conversions
Define additional conversion that are most meaningful to your go-to-market motions and gain control over how you track key events and make sure you’re measuring performance against true success.
Group URLs in categories for better analytics
CONTENT CATEGORIES
Group and organize URLs into high-level categories to analyze your content's performance analysis by content type, providing clearer, more actionable insights for your B2B content marketing efforts.
