DATA MODELING

Clean and ready data powering B2B analytics

Dreamdata automatically transforms and models your B2B go-to-market data - tying every marketing activity to real business outcomes. No silos, no mess, just clean, ready-to-use data for all your business needs.

Building a unified data model.

We connect all your go-to-market data into a reliable data set you can trust.

  • Joined and cleaned data from across all your sources in a single unified data model.

  • Standardized diverse data formats to create a consistent structure - from currencies to job titles.

Enriching customer data.

We fill in the gaps so you work with a complete and accurate data set.

  • Out-of-the-box reverse IP Lookup to instantly identify and track anonymous visitors.

  • Proprietary enrichment, connecting your CRM and other sources.

  • Native integrations with G2 and LinkedIn Ads intent data to track engagement with your brand.

  • Easy integration with additional intent sources like 6Sense and Clearbit - with a single script.

Learn more about Dreamdata’s Tracking →

Mapping customer data.

We connect all contact activity from the same account into a single end-to-end timeline.

  • Channels, sources and campaigns linked to users and accounts.

  • UTM parameters mapped automatically into standardized channels and sources with additional control with the Data Hub.

  • Data-driven attribution modeling, tying marketing activity to pipeline and revenue.

Data Hub

With all your data in one place, our Data Hub empowers B2B marketing teams with data control. So only the most relevant data ends up in your analytics and reporting.

DATA CONTROL

Manage, map, and model your data, ensuring your data is always accurate & relevant.

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DATA TRANSPARENCY

Preview, trigger, and monitor model runs on demand to gain visibility over data processes.

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DATA RELIABILITY

You can now run your reporting and base decisions on insights you can fully trust.

Your data.

Private and secure.

SOC 2 Certified

Dreamdata is SOC 2 Type II certified - we always handle your data securely and responsibly.

GDPR compliant

Our Data is only persistent in European data centres unless the customer requests data to be replicated into a region of their choice.

Google Cloud Based

Dreamdata uses Google Cloud Platform as its data centres. For more information about how Google manages security read here.