Aligning Sales & Marketing Teams Through Customer Journey Mapping


Episode 56

Aligning Sales & Marketing Teams Through Customer Journey Mapping

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick.

They are discussing the importance of:

  • having a shared ICP to align sales and marketing efforts 

  • accountability, efficiency, and collaboration between sales and marketing teams.

  • the importance of high-quality leads from high-intent channels. 

  • accurate customer journey tracking.

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