Social selling in your marketing strategy - why you should do it.
Episode 27
Social selling in your marketing strategy - why you should do it.
In this episode, Laura Erdem AE at Dreamdata is a guest on the Social Media Sucks podcast hosted by Yu Zhao and Chris Kubbernus.
Social selling is a new approach to selling that allows salespeople to establish relationships and target prospects through existing connections. If done right, it can replace the dreadful practice of cold calling.
Laura is sharing the benefits and different approaches to social selling, tips and tricks on how she grew her personal following on LinkedIn by implementing social selling.
At the same time, she created more inbound leads that led to new customers for the company.
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