When times are tough we should lean on the strength of branding

When times are tough we should lean on the strength of branding

2023 is a rollercoaster!

And it is less fun to be in marketing as budgets are really scarce.

Gwen Lafage, VP, Brand and Content at Sinch is our next guest to discuss the strength of branding.

She has been building strong brands for a long time.

We will walk through the branding trends that we are seeing.

Which of the trends are to be adopted by B2Bs for strong company growth?

Which branding tactics work best when an economic crisis hits?

Enjoy the episode and don’t forget to rate us and give us a comment. 

Follow Gwen Lafage on LinkedIn

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