Is Attribution killing Marketing?

Is Attribution killing Marketing?

Historically Marketing was a creative craft. Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers.

Are we totally killing marketing by asking for numbers?

Where is the balance?

Why are we even having this question? Carey Picklesimer is an Attribution expert focusing on Marketo consulting.

We will get on straight talking about attribution.

She has seen both sides of the coin.

How can we balance creativity and numbers?

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