Legora used Dreamdata to attribute $50M in pipeline to its Jude Law campaign in 30 Days

Company

Legora

Petra Hagfält, Growth Marketing Manager

Who

Victoria Rusu, Growth Marketing Specialist

Stockholm, Sweden (18 global offices)

HQ

Industry

1,000+ employees

Size

LegalTech

With Dreamdata’s help, they saw:

Biggest brand bet proven with $50M in influenced pipeline, within 30 days

350 audiences always in sync, run by a team of two

Intent signals driving meetings for 100+ salespeople

Without Dreamdata

With data siloed across the CRM, ad platforms and website, measuring channel impact meant manual downloads and piecing numbers together.
Even then, they had an incomplete picture of how their ads contributed to pipeline. So investment decisions became clear "months later in a board deck,” after the budget was already spent.
Legora's deals involve complex sales cycles with many stakeholders, and brand campaigns help move those accounts down the funnel.
Last-touch reporting missed that influence, leaving brand looking like a cost rather than a revenue driver with no way to tell whether a campaign deserved a repeat or the cut.
Legora's performance marketing team is two people in a 1,000-person organization.
Building precise audiences by hand from CRM segments, intent signals, engagement scores and brand campaign exposure, then keeping them current in LinkedIn, would have been a job without end.
Engagement was scattered across ads, the website and the CRM, so knowing who to prioritize, and getting them to sales while they were still warm, meant manually stitching together intent.
Meanwhile, the conversation with sales kept circling back to the "lead source wars" Petra hated.

With Dreamdata

Now the team can compare how each channel contributes to pipeline and revenue.
So the team can make "deliberate trade-offs" on where to invest sooner, putting more budget behind LinkedIn and the channels with the best ROI.
The Jude Law campaign was a huge investment for Legora. With Dreamdata, the team could see the return taking shape within 30 days of launch, where it already had been tied to $50M in influenced pipeline.
Now marketing has the proof to make the next big bet.
Now every audience runs "always on in the background, always in sync," with no manual upkeep.
The team can get "very, very specific" about who they target, so budget is spent on relevant, in-market accounts, with the right message.
Now each rep gets their hottest accounts pushed straight to them, across 100+ people in sales.
BDRs have booked more meetings because of it, with outreach that feels timely rather than cold. And marketing and sales now share the win: "We celebrate if we book a meeting and we do it together."

"Jude Law was obviously a huge investment for Legora. Even within the first 30 days*, we saw a huge impact in pipeline influence. Being able to attribute 50 million in pipeline to a branding campaign, was a huge win for us."

Petra Hagfält

Growth Marketing Manager

at Legora

How Legora uses Dreamdata

The most complete B2B customer journey, connected to revenue.

Dreamdata connects Legora's GTM data from Salesforce, ad platforms, website activity, and more. It identifies the companies behind anonymous website visits, stitches every touchpoint and contact to the right account, and connects every activity to pipeline and revenue.

With multi-touch attribution, Legora can measure the impact of everything from brand campaigns like Jude Law to targeted ABM and outreach programs.

Custom reports and dashboards with numbers that trace back to the source.

With Dreamdata’s Analytics Agent and MCP server, Legora builds custom reports and dashboards to compare ROI by channel and report marketing impact to leadership. With every number tracing back to the contacts, companies, and deals behind them, it "builds trust in a sense that we can always dig deeper," and leadership can "[click] into each account and understand how that is part of the journey."

High-intent audiences synced directly to LinkedIn.

Using Audience Hub, Petra builds target account lists from Legora's Salesforce segments and account clusters, layered with intent signals and branding campaign exposure from across their entire GTM. Around 350 of these sync to LinkedIn automatically, and the team knows they're targeting the right accounts with the right message.

Engagement scores that bring hot accounts to the right rep.

AI Signals surface the buying intent hidden in Legora's GTM data, alongside the signals Legora defines itself. The team chooses which of those count towards its Custom Engagement Score, so each account's score tracks what real buying interest looks like for Legora.

Audiences built around engagement then push the relevant accounts straight into their Slack and CRM. Reps inspect all the touchpoints leading up to that moment right then, or ask Claude about it via the Dreamdata connector.

Channel uplift analysis, run directly in Claude.

With Dreamdata's connector for Claude, Petra runs cohort analysis on Legora’s account-based data from inside Claude. She isolates touchpoints to measure each channel’s individual impact and compares accounts that engaged with a channel vs those who didn’t. Seeing the uplift that each channel creates, helps the team make better decisions on where to invest.