EVENT
Unlocking the Power of ABM
Join us for an illuminating event in Copenhagen where industry visionaries converge to unravel the immense potential of ABM. Elevate your strategies, network with trailblazers, and drive unparalleled growth for your business!
Date
29 February
Time
09:00 CET
Location
Dreamdata
Kalvebod Brygge 39, 1560 København
Learn from the top voices in ABM
AGENDA
9:00
Registration & Networking (15 mins)
9:15 - Introduction
Theme and Objectives of the Event
9:20 - Session 1 - Demandbase
🎯 Connect, Engage & Win Deals
Delve into innovative approaches to connect and convert target accounts, leveraging proven methodologies. Dive into actionable strategies that empower B2B marketing and sales teams to effectively engage, nurture, and ultimately close deals. Discover the importance of using intent to find the right accounts, personalis messaging, and streamline your interactions across the funnel to drive conversions and accelerate growth.
9:45 - Session 2 - Dreamdata
📊 How to measure and repeat successful account-based marketing
What you will learn:
- B2B Customer Journey Benchmarks
- Why are ABM journeys so difficult to measure?
- Common measurement mistakes in ABM to avoid
- The data you need to understand ABM customer journeys
- The impact that makes the ABM work worth it
10:10
Networking Break
10:25 - Session 3 - Full Funnel
🔍 ABM playbooks: how to research, engage, warm-up and land opportunities with the target accounts
We’ll show you 6-pillars ABM playbook with the practical examples of how to:
- Select the accounts that are likely to buy your product
- Engage and warm-up the buying committee
- Develop personalized programs for the accounts with the highest revenue potential
- How to nurture target accounts
10:50 - Interactive Hands-on Workshop by Full Funnel & Demandbase
Apply ABM Methodologies:
Group Exercises for Immediate Application of Learnings)
11:35
Networking & Food
Who is this event for?
B2B SaaS
Company Size
+100 employees
+$10,000 average deal size
Titles
VP of Marketing
VP of Revenue
Marketing Directors
Head / VP of Demand Gen
ABM lead
CROs
Meet the speakers
Andrei Zinkevich
Andrei Zinkevich is the Co-founder of Fullfunnel.io, a leading force in full-funnel B2B marketing. With 17 years in B2B marketing and sales, he's the acclaimed author of LinkedIn's top B2B Marketing Inbound book, recognized among the "100 Best B2B Marketing Books of All Time" by Bookauthority. As Founder of the Trenches community, he's a thought leader shaping modern marketing practices.
Vladimir Blagojevic
Vladimir Blagojevic founded Fullfunnel.io, specializing in full-funnel B2B marketing for high-value tech and service companies. With 17 years' experience, he's helped 100+ B2B firms conquer marketing challenges, earning an impressive 4.74/5 rating from 50 verified B2B companies in the last 5 years.
Paul Gibson
Paul Gibson, VP International, Demandbase, is passionate about helping businesses harness the power of technology. As an Account-Based Experience evangelist, Paul is honored to partner with customers to help them achieve go-to-market success through cloud solutions that Demandbase provides and show them how there’s no better platform than Demandbase to support revenue teams for sustained growth.
Leanne Chescoe
Leanne Chescoe is the EMEA Marketing Director at Demandbase, a global leader in account-based marketing. She drives strategic marketing initiatives, elevating brand presence and market reach across Europe, the Middle East, and Africa.
Her expertise and leadership have been pivotal in shaping Demandbase's pioneering role in account-based marketing strategies.
Steffen Hedebrandt
Steffen Hedebrandt, CMO and co-founder at Dreamdata a Revenue Attribution Platform that collects, joins and cleans all data to give an insightful value to your business.
Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.