Announcing Dreamdata Reveal: Uncover your hidden demand, anywhere

We’re delighted to announce the launch of our latest feature, Dreamdata Reveal: helping you uncover hidden demand, anywhere.

Did you know that on average 41%* of active companies are NOT on your CRM?

Just let that sink in for a second. You’ve got quality accounts browsing around but no one’s noticed. Opportunities and revenue left totally untapped.

Now, imagine you had access to a list of all these accounts engaging with your brand across platforms.

Imagine you could filter all those that are ICP and instantly check whether they’re already on your CRM.

And imagine that these were then automatically prioritised by how active they are.

Just think of all those sales-ready accounts fattening your pipeline - and all without you having to do anything new; no new investments, no new efforts.

Well, there’s no need to imagine!

Dreamdata Reveal helps you uncover hidden demand, anywhere.

Powered by the Dreamdata platform, Reveal collects engagement data from key sources, so you can easily identify the hottest accounts whether they’re actively browsing your website, engaging with your LinkedIn ads, or comparing you on G2.

In this post, we’re giving you a closer look at the power of Dreamdata Reveal and how you can start using this free feature to capture your hidden demand, wherever it is. 

• Why B2Bs are losing high-intent accounts they didn’t know about

• Dreamdata Reveal: uncovering your hidden demand

• How to gain immediate value with Dreamdata Reveal

Why are B2Bs missing out on high-intent accounts they didn’t know about?

We’ve found that 41% of active accounts across high-intent sources are not in the CRM and 53% of them don’t have an account owner assigned to them.*

A valuable source of potentially in-market ICPs already interested in your product left abandoned. A BDR’s worst nightmare if ever there was one.

So why are B2Bs not picking up these companies on their radar?

It comes down to many B2Bs not collecting, identifying and processing engagement signals (data) from across high-intent sources.

And what does ‘signals from high-intent sources’ mean?

Well, these are actions that signal an account might be looking to buy your product. For instance, visiting your pricing page, comparing you against a competitor on G2, or engaging with one of your ads on LinkedIn.

Each one of these touches can suggest that the account is, at least, giving some consideration to your product or category, or at most, signalling that they’re actively looking to buy a product like yours (hence you should be reaching out to them immediately).

* Dreamdata analysed the engagement data of B2B companies to find only 59% of active accounts are on the CRM and only 46% have been assigned an account owner.

Dreamdata Reveal: uncover your hidden demand

With Dreamdata Reveal you get instant access to a list of every account engaging with your brand across platforms. Putting an end to missing sales-ready accounts already on your doorstep.

Collect engagement signals from high-intent sources

Dreamdata does this by collecting activity data over the last 30 days from the following high-intent sources: your site (through our tracking script), G2, and LinkedIn Ads.

Thanks to the Dreamdata de-anonymisation and enrichment engine, Reveal is able to identify the companies behind the activity and generate relevant firmographic data. You can then exploit this data using a complete suite of filters to pinpoint those accounts that meet your ICP criteria. 

Good to know - Dreamdata offers integrations with seven other intent data providers which give an additional layer of sources and accuracy for those customers using these providers. These are presently: 6sense, Albacross, Clearbit, Dealfront Leadfeeder, RollWorks, Snitcher, Triblio.

Check whether the engaged accounts are already on your CRM

By integrating your CRM you can unlock Reveal’s full potential and determine whether or not these companies are already on your Sales team’s radar and whether they have been assigned an account owner. You’ll also be able to track account engagement across pipeline stages to help your Sales team prioritise their prospects.

Dreamdata Reveal then automatically runs an intelligent Engagement Score for each account based on their activity level, making identifying the most active accounts as easy as pie.

Together, these inputs make Dreamdata Reveal an invaluable tool for capturing all those accounts hanging around your brand, prioritising your prospects, and keeping revenue from slipping into your competitors’ coffers. 

You can dig deeper into how Reveal works here.

How to gain immediate value with Dreamdata Reveal

Reveal is the simplest and fastest-to-value feature available on Dreamdata. It takes minutes to set up and requires no understanding of attribution or advanced analytics - simply access the list and action.

And if that isn’t enough, it’s part of our Free plan! 

And that’s including identifying all traffic - no extra hidden fees to identify more accounts

So there’s no excuse not to get started now. 👇

Here are some use cases to get you going:

1. Easily identify ICP accounts

Put an end to losing in-market ICP accounts you didn’t know about.

By using a wide range of filters, you’re able to pick out all those accounts meeting your ICP criteria - including, industry, company size, location, and annual revenue. 

2. Easily find hidden opportunities

Capture the 41% of leads not on your CRM.

Once you’ve integrated your CRM to Dreamdata you can customise Reveal to filter by those not already on your CRM, and those that have not yet been assigned an account owner.

You can also find those showing greatest buying intent. Are they more active recently? Are they sending multiple buying signals from across platforms? Have they visited your pricing page? 

With Reveal you can then click through to our Journeys feature, where you can dig into ever touch of every session.

3. Prioritise your outreach

Dreamdata Reveal offers an intelligent Engagement Score to instantly identify the most active leads.

No more having to second-guess who the most interested, ready-to-buy leads are when prioritising your outreach. Just sort your list by Engagement Score, see who the biggest movers are, and ship away your outreach.

Want to dig deeper into their activity and make your communication even more personalised? You can jump straight from Reveal to our leading Customer Journey feature and explore every touch of every session.

What’s more, you’ll get weekly updates on all the movement straight into your inbox - so you’ll never miss a high-intent lead again!

4. Find the most engaged accounts already in your sales funnel

If you’re thinking Dreamdata Reveal will only make your BDRs’ life better, think again.

Dreamdata Reveal works across pipeline stages, which offers Sales Reps insight into the activity of those accounts already in the pipeline - helping better prioritise their time and outreach.

All you’ve got to do is pick your account and the relevant pipeline stage, and you’re ready.

5. Instantly find accounts performing specific actions

Marketers too can harness Reveal to action, monitor and evaluate their ABM campaigns.

Reveal makes it easy to sort accounts by certain actions, which can then be used to tweak and optimise campaigns. 

Have they visited your pricing page within the last 30 days? Send them a retargeting ad. Have they attended a webinar or subscribed to the newsletter? Throw relevant content their way.

Get Started Today

Dreamdata Reveal hands you a list of all companies engaging with your brand, so you never miss a sales-ready lead again! 

It’s the simplest and fastest-to-value feature available on Dreamdata. All you need to get started is website tracking data - but the more sources enabled the more detailed the picture Dreamdata Reveal paints.

So what are you waiting for?

Start revealing your hidden demand free today with Dreamdata.