How to connect your B2B ad spend to revenue using HubSpot forms and Dreamdata
Author Bio: Brandon Sanders is an Acquisition Marketing Manager for HubSpot, who loves to learn and teach others. Having obtained a degree in Digital Technology and Culture, with years of experience working in B2B SaaS, Brandon is highly skilled in digital marketing. Brandon has been featured in HubSpot Academy’s digital advertising certification course, which helps thousands of professionals across the globe learn and grow. You can find him on LinkedIn @brandonsandershubspot.
Today’s marketer has access to more data than ever before. However, this has created a dilemma where marketers feel overwhelmed trying to attribute credit to the channels that are actually driving deals. Without the right tools they’re simply unable to. As a business, having a solid revenue attribution strategy for your brand is vitally important. It means you’re finally able to get on top of the data and determine which marketing efforts are actually driving pipeline and revenue.
So, where do you start? Here’s a good place.
In this post, I will walk you through 3 reasons why you should use Dreamdata’s revenue attribution platform to make the most of HubSpot’s native reporting. And show you just how easy it is to connect your B2B ad spend to revenue using HubSpot forms and Dreamdata.
3 reasons why you need Dreamdata’s revenue attribution platform:
Connect HubSpot with the rest of your ecosystem
Unlock your HubSpot data and move away from siloed data
Dreamdata is a Certified HubSpot App Partner, more here —>
Connect HubSpot with the rest of your ecosystem
B2B tech stacks are becoming increasingly diverse, making it difficult to get a complete picture of what is taking place in the customer journey. The obvious solution is connecting all the touches that take place on the journey. Dreamdata helps achieve this by tracking all on-site touchpoints and connecting all the tools on your commercial ecosystem. This should be a no-brainer, but let me emphasize the importance of making sure all activities are connected.
Unlock your HubSpot data and move away from siloed data
By connecting all the tools in your ecosystem, you’ll have the capability to unlock the most from HubSpot’s data and reporting features, not least, enable revenue attribution. Dreamdata paired with HubSpot allows you to create multi-touch attribution models, build custom reports, and gather data across multi-stack ecosystems under one roof. It truly is a powerful tool that allows you to make more informed data-driven decisions and understand where revenue is coming from.
Maximize revenue attribution with HubSpot and Dreamdata
Focusing and connecting your data allows you to maximize the ROI of your best lead driving channels. With Dreamdata and HubSpot, you’ll be able to drill down and see exactly which individual campaigns and channels are driving the best results. Not only that, but you’ll be able to better understand the B2B customer journey. The B2B customer is not a single individual but an account (company), where a host of employees are typically involved in the buying journey. Dreamdata runs its attribution modelling not only on users but accounts (companies) to ensure all touches are taken into consideration when attributing.
What’s more, Dreamdata incorporates all touches, whether these happen on Marketing, Sales, or even Customer Success’s watch. Hence the ‘revenue’ and not ‘marketing’ attribution label. Ultimately making the attribution modelling that much more accurate.
How to connect your B2B ad spend using HubSpot forms and Dreamdata
So, how do you connect your B2B ad spend using HubSpot forms and Dreamdata? It’s actually pretty simple.
Step 1: Launch your Google Ads campaign
Step 2: Capture visitors to your website using HubSpot forms
Step 3: Dreamdata integrates with HubSpot and links your HubSpot leads and opportunities
Step 4: Track using custom models and identify when and how leads are acquired
“We use Dreamdata for revenue attribution. Dreamdata reveals what channels, landing pages, keywords etc. helped us win a deal. Dreamdata is directly connected to HubSpot, so we're able to see which HubSpot events contributed to a won deal.” - Kristian J
If you’re already using HubSpot, Dreamdata is the logical next step in diving deeper into your data, understanding customer journeys, and making sure you spend money on the right ad campaigns.
Check out HubSpot and MoPros’ The 2021 State of The Marketing Operations Professional "MO Pro" Report to learn more about the challenges and opportunities of marketing operations. We surveyed over 750 mo pros to find out what their responsibilities are, what tools they’re using, and what they need to grow, as well as how they feel about their role and what they need from their organization and leaders to be successful.
Find out more about what Dreamdata can do for HubSpot users here. Why not try Dreamdata Free today and take your HubSpot data to the next level?