We’re extremely proud to share that we’ve won the LinkedIn Marketing Partner Award for Customer Value 2024!

The award, which we received at LinkedIn’s New York event, recognizes all the hard work the team has put into delivering value for B2Bs using LinkedIn Ads the world over.

But that’s not all, let’s recap the weekend!

About the Customer Value award

The LinkedIn Marketing Partner Customer Value award recognizes Dreamdata for driving exceptional business outcomes for customers through its solutions.

Winning the customer value award is not just an honor for us here at Dreamdata; it’s a milestone that underscores our dedication to customer success.

After all, “Nothing beats customer value. Features. Pitches. Deals. Tickets. Projects. All the stuff we do every day is about that one thing: customer value” Lars Grønnegaard (CEO and Co-Founder)

Alongside the team at LinkedIn, we’ve been working hard to help B2B marketers measure and optimize their LinkedIn Ads through both revenue attribution- which has shown 7.7x more revenue attributed to LinkedIn Ads on average - and through our CAPI integration - which has already seen an enterprise customer decrease their lead cost per acquisition by 87%!

If you’re curious to learn more about our partnership with LinkedIn click here.

B2Believe Conference NYC

We received the customer value award the marketing partner dinner the night before the NYC LinkedIn B2Believe conference. This meetup served as a space for B2B marketers to talk about changing customer behaviors and B2B market trends.

The other awards given at the partner dinner included Innovator of the Year, for creating impact through new and innovative services or solutions, and Equity in Action, for putting forth effort to create economic opportunity for every member of the workforce.

Our sales manager, Laura Erdem, brought all the learnings back to our office in Copenhagen. The significance of creativity in B2B marketing was a common thread of discussion.

It’s been observed that when it comes to content marketing, there has been a shift in the type of content buyers want to see- from polished and perfect to organic and personal.

While this style of content is more often utilized in B2C campaigns, creative content is absolutely a way to catch the attention of B2B buyers and spark curiosity for your brand.

At our own stand at the event, we explained that platforms like Linkedin are an important avenue for B2B businesses to reach potential customers, although they are often underutilized. This is where Dreamdata comes into play. Dreamdata helps LinkedIn Ads users to understand if their campaigns are driving pipeline and revenue.

This is one of the various reasons we were awarded customer value!

Dreamdata NYC Rooftop Event

We also hosted a rooftop event in downtown Manhattan, where we covered all-things B2B.

Drinks flowed, and our guest speaker, Peter Weinberg, shared his insights on B2B marketing in the age of AI, covering topics such as segmentation, positioning, creative, and measurement.

Peter covered how to leverage AI in each of these tenets of marketing, explaining that an understanding of the intersection of market science and AI can revolutionize your B2B marketing strategy.

We were also able to put into practice some creative marketing strategies of our own: