Introducing Dreamdata Analytics Hub
No marketer wants to report on numbers they can’t explain in front of leadership.
If you tell them paid is your top performing channel, you should be able to show how you got there. But if you need to pull up a spreadsheet you reconciled last week or a slide deck from last month, chances are leadership won’t trust them.
The numbers exist. Getting to them shouldn't be that hard. That's why we built Dreamdata Analytics Hub. To give B2B marketers the reporting flexibility to:
answer any question about marketing’s performance with custom reports
combine several reports into dashboards built around how your team reports
drill down to the exact contacts, companies, and deals behind every pipeline number
Every report and dashboard runs on the same underlying data, so numbers stay consistent regardless of who builds them.
Contents:
When reporting becomes the problem
Dreamdata Analytics Hub gives you the answer you need
What’s inside Dreamdata Analytics Hub
When reporting becomes the problem
Every marketing team has a reporting setup that's uniquely theirs. But when the numbers live in spreadsheets, screenshots, or BI tools maintained by Ops, every reporting cycle becomes a project.
You combine endless CSV exports or file a ticket for Ops to build another ad-hoc report and just wait. By the time it lands in the room, half of it is already out of date. And when the numbers across your spreadsheet, your BI tool, and your CRM tell three different stories, you stop knowing which ones to believe, let alone present.
The problem isn't that the data doesn't exist. It's that getting it into the right shape requires more manual work than any marketing team should be doing.
Our out-of-the-box reports have given B2B marketing teams the ability to understand and show their performance for years. Dreamdata Analytics Hub introduces more customization to the mix, done right.
The problem with customization is that it usually comes at the cost of consistency. Custom reporting breaks down because the same question, built differently, returns a different answer.
When critical decisions are left to whoever is building the report, what counts as a touchpoint, what gets credit and what doesn’t, differ. Creating the same siloed reporting you were trying to escape. And your only option is to make Ops a bottleneck for any insight - which is one of the issues you were trying to fix in the first place.
Dreamdata’s account-based data model works differently. You define those rules once, at the data level. Every report and dashboard built after that runs on the same rules, whoever builds it.
Answer Any Question on Marketing's Impact
Dreamdata automatically unifies all your GTM data in one place. Every touchpoint is organized by accounts and tied to revenue. So with Dreamdata, you can already see what's working and which channels, campaigns, and activities are driving pipeline.
What Analytics Hub adds custom reports and dashboards built directly on the data you already trust.
Build exactly the reports your team needs to see directly inside Dreamdata. And combine them into dashboards that stay current without any manual upkeep.
Any question about marketing’s impact gets answered on the spot, with numbers you can trace back to the source, so they don’t need to take your word for it.
No more scrambling around with spreadsheets the night before the quarterly review.
What's Inside Dreamdata Analytics Hub
Dreamdata Analytics Hub allows B2B marketers to answer any question on marketing's impact, exactly how their team needs to report it, with numbers they can stake their reputation on.
Here’s a closer look:
Custom Reports & Dashboards
Build exactly what you need
Every report is yours to define around how your business measures performance. Pick your metrics, filters, segmentation, and attribution model to reflect how your team actually reports.
Need to see how paid influenced every stage of the funnel? Done.
Want accurate ROI per channel, including in-person events? Done.
Anyone on the team can build their own reports. Dashboards take it further, by pulling reports together into a single view.
A full marketing overview, an executive summary, a focused look at paid, content, events, or any combination.
And when the underlying reports update, the dashboard updates with them.
No rebuilds. No manual maintenance. No waiting around for ops.
Drill-Down to Contacts, Companies & Deals
See exactly what's behind every number
Someone asks where a number comes from. Click it and see the exact contacts, companies, and deals behind it. Right in the meeting.
No more hedging. No more "I'll follow up on that." Every pipeline figure traces back to the source.
Need more context? Jump straight into the customer journey timeline to show exactly how you won that deal.
Double Segmentation
Report the way your business actually asks you to
Some questions only get interesting when you dig deeper into the data.
How is paid performing in enterprise versus mid-market? Which channels are winning in EMEA but underperforming in North America?
With double segmentation, you can segment by two dimensions like region and segment, channel and source, industry and company size.
What Dreamdata Analytics Hub Means For You
Reporting shouldn’t be a time-consuming, tedious job. But for most marketers that's exactly what it becomes. Exports, reconciliations, and slide rebuilds that eat time without adding anything.
Analytics Hub is built to end that grind.
Anyone in your team can answer any question on marketing performance instantly, because every report is built on GTM data that's already unified, organized by accounts, and tied to revenue.
When every number traces back to its source, you stop hedging in meetings and start making decisions on where to invest next.
Here's what that means for you:
Answer any marketing question, on your own. Build exactly the report you need without waiting on ops or professional services to come to your aid.
Walk into meetings with numbers you trust. Every figure traces back to the contacts, companies, and deals behind it, so when leadership asks how you got there, you can show them on the spot.
Stop rebuilding the same reports every cycle. Dashboards refresh automatically when the underlying reports update. No more stale slides, no more manual maintenance before every review.
Report the way your business actually asks you to. Double segmentation allows you to group report data by any two dimensions at once, so you can report the way your business actually asks you to.
Put an end to the "which number is right" debate. Because every report runs on the same account-based data model, the numbers your team presents are always the same numbers that trace back to the CRM.
Dreamdata Analytics Hub Plan & Pricing
Analytics Hub is included on all Dreamdata paid plans at no added cost.
For existing customers, you'll find it already in your Dreamdata account. Custom reports and dashboards are available to everyone on your team.
Not yet a Dreamdata customer? Try it with your own data before committing to a contract. Sign up for a free trial and see exactly what your marketing is driving.
To learn more about Dreamdata Analytics Hub, or how you can put your GTM data to work, speak with our team today.
Dreamdata Analytics Hub. Answer any question on marketing's impact, exactly how your team needs to report it, with numbers you can stake your reputation on.
