Welcome to the Dreamdata Board, Dave Kellogg
We have some news.
Dave Kellogg has joined the Dreamdata board of directors. If you've spent any time in the B2B SaaS world, you probably already know the name.
For those who don't, Dave is one of the most respected voices in enterprise software.
He’s a CMO turned CEO, with 30+ years of experience across the full company lifecycle, from early-stage to scaling past a billion dollars in revenue. He now writes, advises, and podcasts on GTM, category creation, and the practical realities of building SaaS companies.
Why This Matters for Dreamdata
Building the right product for our customers means having someone who has been in their shoes. It takes someone who’s seen how companies are built, and scaled from every angle.
Dave has operated at every stage between zero and $1 billion in revenue in B2B software companies. As a CMO, as a CEO, and as a board member across more than 10 companies. That's a rare combination. Most people who've done the marketing job haven't run the company. Most CEOs don’t know what it feels like to own a pipeline number with no budget certainty.
Dave has done both. And he's equally comfortable in a room with a CRO, a CMO, and a CFO, which is rarer than it sounds.
That's why we wanted him in the room. Not just because he has a sharp take on attribution, but because he understands the full picture of how GTM decisions get made and how to position a category right.
The Question You're Still Being Asked to Answer
What is marketing’s impact on revenue? For most B2B marketing teams, that question still doesn’t have a good answer.
The pressure on marketing teams to prove their impact isn’t softening. If anything, it's intensified as budgets tighten and scrutiny increases.
Our 2026 LinkedIn Ads B2B Benchmarks Report, built on 66M+ sessions and 3.5M+ customer journeys, shows that 81% of the B2B customer journey now happens with marketing leading the way before sales gets involved. Buying committees of 10+ people. 88 touchpoints on average. 272 days from first impression to closed revenue.
You can't answer "did marketing drive this deal?" by looking at last month's pipeline. And you can't build confidence in your numbers if you can't show where they came from.
Built to Give You An Answer to Act On
Dreamdata gives you the most complete view of the customer journey you’ve ever had, so you know what's working, where to invest next, and can walk into any room with numbers you'd stake your reputation on.
Then you act on it. Better ad targeting, warmer sales outreach, audiences that update as accounts move through the funnel.
But Dreamdata's edge isn't just the data model or the depth of the customer journey. It's that we build for trust.
That starts with transparency. Try it before you buy it on your own data, not a demo with someone else's. Every number traces back to its source. And if you ever need to go deeper, you can. That's not a feature. It's how we think the product should work.
Better decisions start with numbers you can trust and explain. That’s what we’re building on together with Dave.
Welcome to the team, Dave!
