Announcing Audience Hub 2.0
We’re excited to introduce our updated Dreamdata Audience Hub: empowering marketers to instantly build and activate precise audiences using all your go-to-market data.
Intro
Since launching the Audience Hub last year, virtually every one of our customers is now relying on it. And it’s clear: B2B marketers aren’t just building audiences - they’re activating them.
That means engaging the right people across channels, running coordinated plays, and moving accounts through the funnel with precision.
That’s why Audience Hub has grown too. It’s no longer just a tool for building segments, it’s now an engine for activating your go-to-market strategy, that includes Meta and Microsoft Ads audience and offline syncs integrations, more filtering options, and audience folders.
By combining the most complete map of B2B customer journeys with powerful automation and activation options, Audience Hub enables you to instantly build the most relevant audiences using all your GTM data and sync them directly to your ad platforms, every single day - delivering LinkedIn company match rates of 90%+, compared to typical averages of 29-62%.
No code. No delays. Just ready-to-use audiences in minutes.
Contents
Introduction: the challenge of activating B2B customer data
Audience Builder: fully empowered revenue teams
The audiences that matter most to B2B marketers
What’s new in Audience Hub 2.0?
Syncs: automatically deliver your audiences and pipeline data to your ad platforms
Introduction: the challenge of activating B2B go-to-market data
B2B go-to-market is at its most efficient when marketers have direct access to the right accounts at the right time. This enables us to target and personalize marketing activities that directly address the specific needs and interests of different segments.
But for too long, building and activating audiences has required jumping through siloed systems, messy spreadsheets, manual uploads, and long waits on data teams.
Just take a second to think about the number of lists you own and use to build audiences. No doubt, this includes:
ICP lists,
event attendee lists,
review lists,
webinar lists,
intent data lists,
third-party retargeting lists,
BDR lists, etc.
And with these many lists, an equal number of possibilities for them to go wrong.
Poor data quality, depth, and freshness, GDPR considerations, cookie deprecation, duplication. And worst of all, missing windows of opportunity and letting your best prospects slip away unnoticed into the jaws of your competitors.
That’s why we built Dreamdata Audience Hub.
Dreamdata Audience Hub
Audience Hub is the easiest way to use all of your GTM data to build highly precise audiences and automatically sync them to LinkedIn, Google, Meta, and Microsoft Ads.
Need a list of accounts that match your ICP, visited your pricing page, clicked a LinkedIn ad, but haven’t requested a demo? Done. In a few clicks.
With daily automatic syncing, your audiences stay fresh, match rates stay high, and your campaigns stay personal and relevant.
The Dreamdata Audience Hub has three core components:
Audiences: the point-and-click audience builder.
Audience Syncs: direct integrations with LinkedIn Matched Audience, Google Customer Match, Meta Audiences, and Microsoft Customer Lists.
Offline Conversion Syncs: LinkedIn Conversions API, Google Enhanced Conversions, Meta Conversions, and Microsoft Enhanced Conversions
Together, these enable B2B marketers to create custom audiences directly from their Dreamdata data and seamlessly sync those audiences and conversion data to the ad platforms to finally close the revenue loop.
Audience Builder: Fully empowered marketers
Our no-code audience builder puts control in the hands of marketers. No more spreadsheets or waiting on technical teams. Anyone can create dynamic audiences based on behavior, firmographics, CRM data, pipeline stage, or any combination thereof.
Using unlimited filters, you can:
Combine conditional contact level, company level, and/or pipeline stage filters.
Segment by intent signals and/or actions taken (or not taken) [more on this below]
Include properties from your CRM, enrichment data, or Dreamdata’s tracking
Once created, audiences are fully editable and immediately usable, whether for analysis or activation.
The audiences that matter most to B2B revenue teams
The Audience Builder is only as good as the data behind it. Dreamdata brings all your go-to-market data together: tracking web activity, second-party intent data, and integrating your CRM, MAPs, ad platform data, and more.
And Audience Hub gives you direct, limitless access to this data.
Which means, you not only get enriched contact and company data to target your ideal customer profiles but also data on the channels, sources, campaigns, and any other event performed (or not) by these contacts or companies.
On top of this, you can add conditions on the pipeline stages reached or any other properties sourced from your CRM, such as subscription plans, ABM target accounts, or churn status.
The result? The chance to build the audiences that matter most to B2B revenue teams.
What’s new in Audience Hub 2.0?
Since launching the Audience Hub last year, we’ve seen incredible adoption (some two thousand audiences created) and creative usage across our customer base.
And we've paid attention to how you're using it, what you love, and where you want more power. Audience Hub 2.0 is our response to that. (Note, existing customers will have already seen and started using some of these updates).
Meta & Microsoft Ads now integrated for syncs
Audience Hub is now integrated with Meta and Microsoft Ads including both automatic audience syncs and offline conversion syncs. That means you can now push contacts and offline conversion data directly to all four major ad platforms (LinkedIn, Google, Meta, and Microsoft) without lifting a finger. Just activation-ready audiences every day.
Audience folders
As usage grew, so did the number of audiences and with it, the need for structure. That’s why we introduced folders for audiences, a feature modelled on our hugely popular Shared Reports folders. Now, you can organize your audiences just as easily, helping teams stay coordinated and in control.
Even more filters for greater targeting precision
We’ve added more filtering power, including the long-requested “at most” operator. This gives marketers the ability to fine-tune audience criteria such as targeting accounts with no more than a certain number of touches or contacts, opening up new use cases for optimizing spend and refining audience quality.
How our customers use Audience Hub
These updates are directly shaped by how real teams have been using Audience Hub over the past year. These are the top use cases:
Hyper-specific account targeting and retargeting: Every customer we spoke with emphasized the importance of precision. Audience Hub enables this thanks to unlimited filtering on all GTM data, enabling our customers to target precisely who they want.
No more spreadsheets and manual uploads: Marketing teams like Oyster’s shared how they’ve eliminated the need for manual list uploads entirely, simultaneously saving time and reducing risk.
Timely targeting across the customer journey: Companies like TheyDo and Moss are using intent signals to engage accounts at exactly the right moment. This makes sure their activities are focused on the right accounts no matter where they are in the buying journey - whether it’s building awareness and increasing ad pressure on accounts in the sales process.
Always up to date: As Oyster put it, changes made to existing audiences in Dreamdata’s Audience Hub are automatically applied to live campaigns so targeting stays relevant without the need to constantly update.
Offline conversion syncing [no resources]: Moss used to need dev resources to sync conversion data. Now? It’s fully automated feeding back into ad platforms to optimize for actual revenue, not just clicks.
Impression capping audience: customers have built impression capped audiences to exclude accounts with 200+ impressions, preventing budget from being overused on large companies - as is often the case. This ensured more even ad distribution and better visibility across their full addressable market.
Audience Sync: put your powerful audiences to work automatically
Smart targeting is good. Smart timing is better.
Audience Hub doesn’t just build better audiences, it activates them for you.
With direct syncs to ad platforms, you can push your custom audiences to all major ad platforms.
This full automation loop ensures that your campaigns constantly learn, improve, and hit the right audience at the right time. Which has led to industry-leading Match Rates for company audiences.
Industry-leading Match Rates
Match rates make or break your targeting performance. Dreamdata enhances your audience uploads with the above-described accurate go-to-market data. This has seen improved match rates across the board, for instance, we’re seeing LinkedIn company match rates of 90%+, compared to typical averages of 29-62%.
Why does that matter? Because high match rates = more ads delivered to the right accounts.
Conversions Sync: for automated optimization based on pipeline and revenue
Audience Hub includes offline conversion syncs to all major ad platforms, letting you feed actual deal outcomes back into your campaigns. Instead of optimizing for form fills or MQLs, you can now train ad algorithms to focus on what really matters: qualified pipeline and closed revenue.
This means better targeting, smarter bidding, and higher-performing campaigns over time. Once again, no dev resources or complex setups required, just a simple, automated sync that tells your ad platforms which contacts and companies turned into real opportunities.
For B2B marketers, it’s a game-changer, with CAPI producing up to a 20% improvement in CPA.
A final word
Dreamdata Audience Hub gives B2B marketers everything they need to instantly build and activate the most relevant audiences using all their go-to-market data.
With the Audience Hub you can:
Instantly create precise audiences from all your go-to-market data
Automatically sync them to your ad platforms
Use signals to engage active accounts before your competitors do
Automatically optimize campaigns based on actual pipeline results
Remember, every dollar spent on the wrong audience is a dollar wasted.
With Audience Hub, you’ll make every effort count with the right message, to the right accounts, at the right time.
