The Power of LinkedIn and Memes

We love memes at Dreamdata! We even have a few of our own around the office for decoration!

Wait… our employees spend work hours making memes for Linkedin?

Yes, of course! We encourage our employees to go out on social media and get creative with their posts. Meme making/posting included!

Memes can be a fantastic, cost-effective cocktail for creating a lot of awareness for your brand.

However, to make successful memes you need two things to be in place:

1. Deep knowledge about who you’re talking to (Your Ideal Customer Profile - ICP)

2. Ability to demonstrate that humorously with a relevant meme

So, with that said, here’s some of our favourite memes created by the Dreamdata meme team (with Sam as our reigning meme champion!)

The Forgotten Marketers

B2B is a team sport. The B2B customer journey is long, and there are many people involved in getting those deals to close.

You need: 

• A great product (cue engineers). 

• Stellar copywriting for brand awareness. 

• Marketers who bring in high-quality leads. 

• Customer success to guide the clients through onboarding (and help retain them). 

• And finally, you have the salespeople who get the deals signed.
  

Often it is the last stage that gets all the credit, but this ignores all the work that marketers and the rest of the team have done to get to that stage!

This underappreciation for marketing often comes from a lack of understanding as to what impact their activities have on the pipeline. 

With a tool like Dreamdata, you are able to track marketing impact and give marketers the confidence to scale.  Check out our recipes to find out how.

The Eternal LinkedIn Struggle

Many of us have come across this situation. We accept a connection request on LinkedIn and before we know it… BOOM! they start selling straight away. 

People tend to think that when they connect with someone or have them as friends, they should sell them right away. This is social selling done the wrong way! 

Social selling is about building up a connection to them first….engaging them, getting to know them, finding some common ground and then building up from there. 

Above all you’ve got to be honest.

If your (eventual) pitch doesn’t produce an opportunity, you’ll have at least gained a larger network, with a reputation as an honest person. Not a desperate sales rep with call-centre-level sales tactics.

And who knows… perhaps many of those unsuccessful pitches will end up becoming prospects in the long run (impressed by your social selling skills of course).

More on the dos and don’ts of social selling here → https://www.youtube.com/watch?v=A4VIPP2ZLVc&t

The Job of a Hundred Titles

This is the first in a line of memes poking fun at the many colourful marketing titles you can find nowadays!

Whatever the fancy title they might have though, they all have some key things in common - managing marketing campaigns, building awareness, and generating demand for the product or service.

The End of Vanity Metrics

Vanity metrics are very comforting to look at. After all, who doesn't like big green numbers?

But vanity metrics lack depth - typically being disconnected from actual business results.

Yet, too many marketers are still relying on these vanity metrics to judge the success of their efforts. 

They are often pressured by the management to deliver on the goals that have nothing to do with generating demand, providing value and making an impact - something that actionable metrics 𝘤𝘢𝘯 do.

You might be interested in this post about how 24slides solved the enigma of content ROI with Dreamdata.  → https://dreamdata.io/blog/success-story-24slides

Finding the Source of Revenue

Instead of vanity metrics, the measure of marketing success should be on real business outcomes like pipeline and revenue. 

This isn’t always easy, but it can be done!

Ideally, get yourself an attribution tool to connect your efforts to revenue.

If that’s not possible (although there are a bunch of great free tools out there), at the very least introduce a “how did you hear about us question” early in the sales journey.

The Accidental Marketers

And last but not least - marketers come from many walks of life, with many not really knowing how they got into it in the first place!

With this though, comes a whole bunch of experience that can be drawn upon in their roles as marketers (whether that’s as a Marketing King, Demand Monster, or just a plain old Marketing Manager!). 

At Dreamdata, our team has fully embraced posting on Linkedin - and we’ve seen amazing results because of it!

We have learned that people follow personal brands far more than they follow company brands. 

And with social selling done right it can bring benefits for the company (who gets greater exposure, more leads, and ultimately more conversions), but also for the employee who gets to build up their personal brand. 

So, what are you waiting for? Get out there and make some memes!