Not Bizible (Marketo Measure), Dreamdata
Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, and cleans all revenue-related data in order to present transparent, actionable analysis of what drives B2B revenue. Our unique software is a great Bizible (Adobe Marketo Measure) alternative.
Update: Bizible has now been renamed Adobe Marketo Measure.
Why Dreamdata as a Bizible (Marketo Measure) alternative?
See Complete B2B Customer Journeys. Finally
Get unprecedented insights to every single touch of every customer journey; from anonymous visitor to paying customer.
Gain Business Critical Attribution Insights
Reveal the revenue-generating performance of activities across the pipeline, channels and campaigns.
Aggressively Build and Scale what works
Deepdive into every aspect of every channel, campaign and experiment to rapidly drive up your ROI.
Don’t take our word for it.
Start using Dreamdata free now.
The insights B2B Marketers always wanted
✅ Lifetime value of B2B ads
✅ ROI on B2B content
✅ True-value of leads
✅ Time from lead to revenue
✅ ABM tracking
✅ Revenue cohorts
How it works
Track, identify and store website visitors
Dreamdata’s script tracks, identifies and stores users coming onto your site. You’ll be able to transform these from anonymous users to enriched user and customer profiles. This is fundamental for multi-touch, multi-stakeholder B2B attribution.
Collect and integrate all commercial touches
We make sure you capture and store all the touches happening in your tools under one roof. Dreamdata integrates with just about every commercial tool and traffic source, so your teams aren’t forced to use only certain vendors or suites. You’re free to use best-in-class tools.
Take control of your revenue generation
With our class-leading algorithms, you’re able to analyse and optimise every aspect of your revenue-generating activities. This means answering vital B2B marketing and sales questions like: what’s my ROI, which campaigns and channels to stop or scale, what’s the LTV of ads, how long it takes to acquire new customers?
Your data is your data
Multiple times, every day, Dreamdata gathers all your 1st party data related to generating revenue and stores it in a cloud database in a country compliant to your local rules and regulations.
When the data is collected, our magical algorithms start cleaning, joining and building a data model that sorts all of your reported touches by the accounts they belong to. No matter the time spent or number of stakeholders involved.
Typically, this data will include your business systems like your CRM, your Automation tool, your outreach tool, your support tools, etc. These are then joined with your website tracking to represent a full customer journey.
All of this raw data is of course free and accessible for you to store and query whenever you feel like it. Your data is yours. Of course.
Integrations
You use it. We integrate it. Dreamdata is built for multi-tech stack businesses. Connect all the tools you use in your company and we will make sure to attribute value to each touch point in your customer journey.
Whether we’re talking marketing automation, ads, review platforms, customer support, calling software or an entirely other thing, we should have you covered. If not, please do reach out about the software you use.
Our integration with LinkedIn makes us the only attribution tool with LinkedIn offline conversions. You are empowered to attribute your offline data to your LinkedIn ads. Dreamdata allows you to streamline the process with the correct pipeline data.
As a Hubspot app partner we have certified integration
A few more reasons why Dreamdata is such a powerful Bizible (Adobe Marketo Measure) alternative.
Product features
Our Google Analytics alternative for B2B, Digital Analytics allows for account-based tracking, influenced leads reporting, and is GDPR compliant. You’ll be able to find the segments of your business that perform best and of course track across devices just like in GA as well.
Content analytics allows you to see if your views are actually becoming leads or new business. Built around the metrics revenue and pipeline, you’ll be able to see what is working and double down. Make your content strategy data-driven with our platform.
By identifying which source channel is most valuable for what type of content, you can pinpoint what types of content work best for paid or organic for example.
Revenue analytics is your source for all pipeline data. See the crucial metric time to revenue as well as top campaigns and average number of sessions per pipeline stage. Get access to all your headline revenue metrics. Make the most of our customisable attribution models.
Your deals can be categorised by all the main B2B segments. These include industry, number of employees, and annual revenue.
Attribution to all digital touches
At Dreamdata we see attribution as a business critical challenge. You need to understand every touch for every account.
That’s why at Dreamdata we emphasise the need to think about revenue attribution, not just marketing attribution. To make the best marketing decisions you need the full picture, the whole journey, from early marketing touches, to Q&A’s with customer success and sales people chasing deal signatures. This is one of the reasons Dreamdata is a great Bizible (Adobe Marketo Measure) alternative.
Continuous innovation is critical for us at Dreamdata. Your tools and ad platforms will continue to evolve and you can count on us to adapt along with those changes to continuously be able to deliver a best-in-class attribution to your B2B.
Say your favourite social media introduces a new ad format that’s meaningful for you business i.e. lead forms we’ll be there and ready to integrate.
Have you collected your own tracking data with a CDP like Segment or a platform like Hubspot, we will put our attribution tools to work on that.
Have you hosted a webinar with a partner and received a participant list afterwards, we will do attribution to that.
Have you met some leads at a physical event (remember that time?), we will do attribution to that.
If there’s a digital touch, Dreamdata can do attribution to it.
It’s about both costs and revenue
Sustainable growth comes from arbitrage. Wait. Let's skip that complex word. Sustainable growth comes from channels, campaigns ads that cost less than the revenue they generate.
That’s why Dreamdata out-of-the-box will connect your ad spend with revenue generated making it super simple to understand which ads to buy more of and which ads to spend less on.
Attribution models for every flavor
Out-of-the-box Dreamdata allows you to analyze your revenue-generating journeys through different attribution models:
First Touch Model
Linear Model
Last Touch Model
U-Shaped Model
W-Shaped Model
Data-Driven Model (learn about Dreamdata’s data-driven modeling here)
Need a Custom Attribution Model? Let’s talk about it. We’re always open to discussing and building custom attribution models if you have very particular needs and reasons as to why this solution works for you.
Hidden fees?
Not with Dreamdata. The price is the price. There are no additional implementation fees, hidden consultancy fees later on, and no payments required to access your data. Once again this makes our platform a great Bizible (Adobe Marketo Measure) alternative.
Setting up a B2B revenue attribution platform for a company should always be a continuous collaboration. Algorithms will go a long way, but there’s always more stuff that has been accounted for. That’s why we set up direct communication channels with our customers and extend unlimited customer support and moderation of data until you're absolutely pleased with how the data has been sorted.
Curious to learn more? Check out what our customers have to say about how we compare to Bizible (Adobe Marketo Measure).
Or
Book a call - And let’s chat about whether Dreamdata could be an alternative to Bizible (Adobe Marketo Measure) for you.