Connect Demandbase to Dreamdata
Improve your data quality and coverage by connecting Demandbase intent data to Dreamdata
Add more intent data to the Dreamdata ecosystem with Demandbase.
Although Dreamdata comes with built-in functionality to collect intent data for all your visitors, read more about Reveal here, you can add additional third party sources like Demandbase.
This will enable users of these products to feed additional high-quality sources of intent data into Dreamdata.
Demandbase offers comprehensive account-based marketing solutions to B2B companies.
B2B organizations can take advantage of Demandbase to help market, sell, and retain their customers using a combination of AI, machine learning, and proprietary Account Intelligence.
Adding this intent data to Dreamdata’s data models will improve quality and coverage, which basically means that you are able to identify high-intent accounts sooner and move them onto the sales pipeline faster.
Why integrate
Demandbase with Dreamdata?
Connect ad spend to revenue no matter how long the journey is
Break through tracking limits with Dreamdata’s tracking script and attribute to pipeline, deals and revenue to measure what’s working when.
Work with data from across your tech stack
Get unprecedented insights into every single touch of every customer journey; from anonymous visitor to paying customer.
Track accounts and not just individual users
Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey. Connect your ad to revenue no matter who in the account starts and closes the deal.
Aggressively Build and Scale what works
Accurately calculate the ROAS and LTV on each of your ads, ad groups, campaigns, bidding strategies and more.
Account-based attribution
Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey.
Customer journeys are tracked as companies (accounts) consisting of multiple stakeholders. With Dreamdata you can map and measure user journeys at both the individual and account level.
With Dreamdata accounts and users are no longer siloed into each team's tech stack. Your account’s activities are seamlessly connected between your marketing, sales and customer success teams.
Unlocking your customer data with Dreamdata
With Dreamdata you gain free access to raw data from across your tech stack.
Move away from only accessing siloed data displayed inside Demandbase and your other tools.
Work with clean, standardised and unified revenue data.
Plug in your favourite BI tools to all the raw data.
More here ➝Ensure insights and analytics are not lost if you migrate to a new CRM system or want to use the data outside of Demandbase.
Speed up how quickly you run reports across all your activities.
Dreamdata + Demandbase: how it works
Powering up your end-to-end customer journey is simple and easy.
1. Find out which Dreamdata setup best meets your needs.
2. Introduce the Dreamdata tracking script to ensure all your user behaviour is tracked and identified
3. Make sure your data is clean and ready to extract.
4. Integrate Demandbase and all other tools on your tech stack
5. Let the data magic happen
6. Start building, repeating, and scaling success on activities throughout the customer journey
