Connect G2
to Dreamdata

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Take your G2 paid activities to the next level

Dreamdata’s revenue attribution platform connects all activities from across your techstack to help build, repeat and scale success

Why integrate
G2 with Dreamdata?

 
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Connect ad spend to revenue no matter how long the journey is

Break through tracking limits with Dreamdata’s tracking script and attribute to pipeline, deals and revenue to measure what’s working when.

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Work with data from across your tech stack

Get unprecedented insights into every single touch of every customer journey; from anonymous visitor to paying customer.

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Track accounts and not just individual users

Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey. Connect your ad to revenue no matter who in the account starts and closes the deal.

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Aggressively Build and Scale what works

Accurately calculate the ROAS and LTV on each of your ads, ad groups, campaigns, bidding strategies and more.

G2 buyer activity touches mapped on the buyer journey


With Dreamdata you connect your G2 buyer activity with data from across your tech stack. This helps track when in the customer journey accounts had a G2 touch.

 
 
 

Activate your G2 data with Dreamdata

Dreamdata helps leverage your G2 buyer activity data to improve your outreach.

  • Personalise messaging

  • Time your outreach

  • Reduce churn

  • Optimise your G2 profile

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Account-based attribution

Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey.

Customer journeys are tracked as companies (accounts) consisting of multiple stakeholders. With Dreamdata you can map and measure user journeys at both the individual and account level. 

With Dreamdata accounts and users are no longer siloed into each team's tech stack. Your account’s activities are seamlessly connected between your marketing, sales and customer success teams.

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Unlocking your G2 data

With Dreamdata you gain free access to raw data from across your tech stack.

  • Move away from only accessing siloed data displayed inside your ads platform, CRM and other tools.

  • Work with clean, standardised and unified revenue data.

  • Plug in your favourite BI tools to all the raw data.
    More here ➝

  • Speed up how quickly you run reports across all your activities.

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Dreamdata + G2: how it works

Powering up your end-to-end customer journey is simple and easy.

1. Find out which Dreamdata setup best meets your needs.

2. Introduce the Dreamdata tracking script to ensure all your user behaviour is tracked and identified

3. Make sure your data is clean and ready to extract.

4. Integrate G2 and all other tools on your tech stack

5. Let the data magic happen

6. Start building, repeating, and scaling success on your G2 paid efforts