Connect Marketo to Dreamdata
Take your Marketo activities to the next level
Dreamdata’s revenue attribution platform connects all activities from across your techstack to help build, repeat and scale success
Learn the value of your Marketo activities with B2B revenue attribution.
Connect your Marketo account with Dreamdata to gain immediate insights into whether your Marketo activities generate pipeline and revenue.
Dreamdata gathers, cleans and joins data from across your Marketing, Sales, and CS tech stacks.
In this way, Dreamdata tracks and attributes value to every touch of every account; offering unprecedented clarity into the B2B customer journey. Which paid campaigns are working and which ones aren’t, what content is generating a good ROI, which are your best acquisition channels, etc.
When you connect Marketo with Dreamdata all the tracking data is streamed directly to the Dreamdata platform - bypassing the need for a complex integration project.
About Marketo
Adobe Marketo Engage offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.
Marketo helps you leverage rich behavioural data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities to orchestrate your buyer's journeys.
With Marketo you can:
Clone entire experience automation programs, internal workflows, and assets with the click of a button to quickly repeat success.
Setup programmes to automatically tailor and serve a highly personalised customer experience to each individual buyer every time.
Set up attractive and responsive landing pages with fully integrated forms that make it an easy choice for buyers to convert.
Why integrate Marketo
with Dreamdata?
Diverse tech stack? Connect Marketo with the rest of your ecosystem
Fire up your pipeline and revenue generation by connecting all the commercial tools sitting on your stack - now and in the future.
Make every tool count.
Build a complete picture of your end-to-end customer journey.
Break down silos and align your teams like never before.
Every touch matters. Attribute towards all your revenue activities not just marketing.
Apply multi-touch attribution models to all the activities associated with the account’s journey.
Run custom multi-touch attribution models tailored to your needs.
Include all stakeholders in the buyer journey through account based attribution.
Compare attribution data between pipeline stages.
Make your data yours. Unlock your Marketo and tech stack data with Dreamdata
Dreamdata enables you to freely access all the data sitting in your tools.
Gather, join and clean data from across your tech stack under one roof.
Pull your Marketo data and run custom analytics from the database.
Store in the cloud and be free to migrate tools whenever you need.
Account-based attribution
Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey.
Customer journeys are tracked as companies (accounts) consisting of multiple stakeholders. With Dreamdata you can map and measure user journeys at both the individual and account level.
With Dreamdata accounts and users are no longer siloed into each team's tech stack. Your account’s activities are seamlessly connected between your marketing, sales and customer success teams.
Unlock your Marketo data
With Dreamdata you gain free access to raw data from across your tech stack.
Move away from only accessing siloed data displayed inside Marketo and your other tools.
Work with clean, standardised and unified revenue data.
Plug in your favourite BI tools to all the raw data.
More here ➝Ensure insights and analytics are not lost if you migrate to a new automation system or want to use the data outside of Marketo.
Speed up how quickly you run reports across all your activities.
Dreamdata + Marketo: how it works
Powering up your end-to-end customer journey is simple and easy.
1. Find out which Dreamdata setup best meets your needs.
2. Introduce the Dreamdata tracking script to ensure all your user behaviour is tracked and identified
3. Make sure your data is clean and ready to extract.
4. Integrate Marketo and all other tools on your tech stack
5. Let the data magic happen
6. Start building, repeating, and scaling success on activities throughout the customer journey
