Connect Pardot
to Dreamdata
Take your Pardot activities to the next level
Dreamdata’s revenue attribution platform connects all activities from across your techstack to help build, repeat and scale success
Learn the value of your Pardot activities with revenue attribution.
By connecting your Pardot account with Dreamdata you gain immediate insights into whether your Pardot activities are actually generating pipeline and revenue.
Dreamdata gathers, cleans and joins data from across your Marketing, Sales, and CS tech stacks.
In this way, Dreamdata tracks and attributes value to every touch of every account; offering unprecedented clarity into the B2B customer journey. Which paid campaigns are working and which ones aren’t, what content is generating a good ROI, which are your best acquisition channels, etc.
When you connect Pardot with Dreamdata all the tracking data is streamed directly to the Dreamdata platform - bypassing the need for a complex integration project.
About Pardot
Pardot is a marketing automation solution that helps companies create meaningful connections, generate more pipeline, and empower sales to close more deals.
With Pardot you can build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while giving customers freedom to shape their buying journey. Helping users:
Create the exact customer experience they want
Easily build dynamic, multifaceted campaigns
Turn sales data into marketing action by triggering campaign activity off of CRM data
Why integrate Pardot
with Dreamdata?
Diverse tech stack? Connect Pardot with the rest of your ecosystem
Fire up your pipeline and revenue generation by connecting all the commercial tools sitting on your stack - now and in the future.
Make every tool count.
Build a complete picture of your end-to-end customer journey.
Break down silos and align your teams like never before.
Every touch matters. Attribute towards all your revenue activities not just marketing.
Apply multi-touch attribution models to all the activities associated with the account’s journey.
Run custom multi-touch attribution models tailored to your needs.
Include all stakeholders in the buyer journey through account based attribution.
Compare attribution data between pipeline stages.
Make your data yours. Unlock your Pardot and tech stack data with Dreamdata
Dreamdata enables you to freely access all the data sitting in your tools.
Gather, join and clean data from across your tech stack under one roof.
Pull your Pardot data and run custom analytics from the database.
Store in the cloud and be free to migrate tools whenever you need.
Account-based attribution
Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey.
Customer journeys are tracked as companies (accounts) consisting of multiple stakeholders. With Dreamdata you can map and measure user journeys at both the individual and account level.
With Dreamdata accounts and users are no longer siloed into each team's tech stack. Your account’s activities are seamlessly connected between your marketing, sales and customer success teams.
Unlock your Pardot data
With Dreamdata you gain free access to raw data from across your tech stack.
Move away from only accessing siloed data displayed inside Pardot and your other tools.
Work with clean, standardised and unified revenue data.
Plug in your favourite BI tools to all the raw data.
More here ➝Ensure insights and analytics are not lost if you migrate to a new automation system or want to use the data outside of Pardot.
Speed up how quickly you run reports across all your activities.
Dreamdata + Pardot: how it works
Powering up your end-to-end customer journey is simple and easy.
1. Find out which Dreamdata setup best meets your needs.
2. Introduce the Dreamdata tracking script to ensure all your user behaviour is tracked and identified
3. Make sure your data is clean and ready to extract.
4. Integrate Pardot and all other tools on your tech stack
5. Let the data magic happen
6. Start building, repeating, and scaling success on activities throughout the customer journey
