Connect Segment
to Dreamdata
Power your Segment data with Dreamdata's B2B revenue platform.
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams.
Your B2B attribution dream made true
When you connect your Segment account to Dreamdata you link up your entire go-to-market ecosystem: Marketing, Sales (think CRM and revenue data), and CS.
This means you gain immediate insights into what generates pipeline and revenue. Which paid campaigns are working and which ones aren’t, what content is generating a good ROI, which are your best acquisition channels, etc.
Dreamdata attributes every touch of every account, offering unprecedented clarity into the B2B customer Journey.
When you connect Segment with Dreamdata all the tracking data is streamed directly to the Dreamdata platform - bypassing the need for a complex integration project.
To really power your Segment tracking with Dreamdata’s attribution modelling, you need to take care to implement at least page tracking, tracking of all events where users provide contact information, and client-side identify everywhere possible.
Why connect your
Segment data with Dreamdata?
Connect ad spend to revenue no matter the journey
Put Segment’s data through Dreamdata’s attribution modelling to measure what’s driving pipeline, deals and revenue and when.
Work with an end-to-end Customer Journey map
Get unprecedented insights into every single touch of every customer journey; from anonymous visitor to paying customer.
Track accounts and not just individual users
Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey. Connect your ad to revenue no matter who in the account starts and closes the deal.
Aggressively Build and Scale what works
Accurately calculate the ROAS and LTV on each of your ads, ad groups, campaigns, bidding strategies and more.
Account-based attribution
Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey.
With Dreamdata you can map and measure user journeys at both the individual and account level.
With Dreamdata, accounts and users are no longer siloed into each team's tech stack. Your account’s activities are seamlessly connected between your marketing, sales and customer success teams.
Unlocking your Segment customer data
With Dreamdata you gain free access to raw data from across your tech stack.
Work with clean, standardised and unified revenue data.
Plug in your favourite BI tools to all the raw data.
More here ➝Speed up how quickly you run reports across all your activities.
Dreamdata + Segment: how it works
Powering up your end-to-end customer journey is simple and easy.
1. Find out which Dreamdata setup best meets your needs.
2. Make sure your data is clean and ready to extract.
3. Integrate Segment and all other tools on your tech stack.
4. Let the attribution magic happen.
5. Start building, repeating, and scaling success on your Segment data.
