Connect Snowplow
to Dreamdata

Power your Snowplow data with Dreamdata's B2B Attribution data models.

Snowplow is a behavioural data platform that empowers companies to create, evolve, and manage the behavioral data behind tomorrow’s use cases.

Your B2B attribution dream made true with Snowplow and Dreamdata

When you connect your Snowplow data to Dreamdata you link up your entire go-to-market ecosystem: Marketing, Sales (think CRM and revenue data), and CS.

This means you gain immediate insights into what go-to-market activities actually generate pipeline and revenue. Which paid campaigns are working and which ones aren’t, what content is producing a good ROI, which are your best acquisition channels, etc.

Dreamdata attributes every touch of every account, offering unprecedented clarity into the B2B customer Journey.

When you connect Snowplow with Dreamdata all the tracking data is streamed directly to the Dreamdata platform via AWS S3.

“You can really power up your Snowplow tracking data with Dreamdata’s attribution modelling.”

Ole Dallerup, Dreamdata CTO

Why connect your
Snowplow data with Dreamdata?

 
 

Connect ad spend to revenue no matter the journey

Put your Snowplow data through Dreamdata’s attribution modelling to measure what’s driving pipeline, deals and revenue and when.

 

Work with an end-to-end Customer Journey map

Get unprecedented insights into every single touch of every customer journey; from anonymous visitor to paying customer.

 

Track accounts and not just individual users

Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey. Connect your ad to revenue no matter who in the account starts and closes the deal.

 

Aggressively Build and Scale what works

Accurately calculate the ROAS and LTV on each of your ads, ad groups, campaigns, bidding strategies and more.

 

Account-based attribution

Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey.

With Dreamdata you can map and measure user journeys at both the individual and account level. 

With Dreamdata, accounts and users are no longer siloed into each team's tech stack. Your account’s activities are seamlessly connected between your marketing, sales and customer success teams.

 

Unlocking your Snowplow customer behaviour data

With Dreamdata you gain free access to raw data from across your tech stack.

  • Work with clean, standardised and unified revenue data.

  • Plug in your favourite BI tools to all the raw data.
    More here ➝

  • Speed up how quickly you run reports across all your activities.

 

Dreamdata + Snowplow: how it works

Powering up your end-to-end customer journey is simple and easy.

1. Set up your Dreamdata Business account best meets your needs.

2. Make sure your data is clean and ready to extract.

3. Connect you Snowplow data with Dreamdata via AWS S3 or GCP GCS and all other tools on your tech stack.

4. Let the attribution magic happen.

5. Start building, repeating, and scaling go-to-market success with your Snowplow data.

Connect Snowplow now