Lead Attribution
Dreamdata is a Lead Attribution Platform that gathers, joins, and cleans all revenue-related data in order to present transparent, actionable analysis of what drives B2B revenue.
Start your lead attribution journey today.
Why Dreamdata for
Lead Attribution?
Complete B2B Customer Journeys. Finally
Get unprecedented insights to every single touch of every customer journey; from anonymous visitor to paying customer.
Critical Lead Attribution Insights
Reveal the revenue-generating performance of activities across the pipeline, channels and campaigns.
Aggressively Build and Scale what works
Deepdive into every aspect of every channel, campaign and experiment to rapidly drive up your ROI.
Don’t take our word for it.
Start using Dreamdata free now.
The insights B2B Marketers always wanted
✅ Lifetime value of B2B ads
✅ ROI on B2B content
✅ True-value of leads
✅ Time from lead to revenue
✅ ABM tracking
✅ Revenue cohorts
How it works
Track, identify and store website visitors
Dreamdata’s script tracks, identifies and stores users coming onto your site. You’ll be able to transform these from anonymous users to enriched user and customer profiles. This is fundamental for multi-touch, multi-stakeholder, lead attribution.
Collect and integrate all commercial touches
We make sure you capture and store all the touches happening in your tools under one roof. Dreamdata integrates with just about every commercial tool and traffic source, so your teams aren’t forced to use only certain vendors or suites. You’re free to use best-in-class tools.
Take control of your revenue generation
With our class-leading algorithms, you’re able to analyse and optimise every aspect of your revenue-generating activities. This means answering vital B2B marketing and sales questions like: what’s my ROI, which campaigns and channels to stop or scale, what’s the LTV of ads, how long it takes to acquire new customers?
Your data is your data
Multiple times, every day, Dreamdata gathers all your 1st party data related to generating revenue and stores it in a cloud database in a country compliant with your local rules and regulations.
When the data is collected, our magical algorithms start cleaning, joining and building a data model that sorts all your recorded touches by the accounts they belong to. No matter the time between or stakeholders involved.
Typically, this data will include your business systems like your CRM, your Automation tool, your outreach tool, your support tools, etc. These are then joined with your website tracking to represent a full customer journey.
All of this raw data is of course free and accessible for you to store and query whenever you feel like it. Your data is yours. Of course.
Integrations with the tools on your B2B tech stack
You use it. We integrate it. Dreamdata is built for multi-tech stack B2B businesses. Connect all the tools you use in your company and we will make sure to attribute value to each touchpoint in your customer journey.
Whether we’re talking marketing automation, ads, review platforms, customer support, calling software or something else, we should have you covered. If not, please do reach about the software you use.
Attribution to all leads
At Dreamdata we see attribution as a B2B business-critical challenge. You need to understand every touch of every account.
That’s why at Dreamdata we emphasise the need to think about B2B revenue attribution, not just marketing attribution. To make the best marketing decisions you need the full picture, the whole journey, from early marketing touches, to Q&A’s with customer success and salespeople chasing deal signatures.
Continuous innovation is critical for us at Dreamdata. Your tools and ad platforms will continue to evolve and you can count on us to adapt along those changes to continuously be able to deliver a best-in-class lead attribution solution to your B2B company.
Say your favourite social media introduces a new ad format that’s meaningful for your business, e.g. lead forms, we’ll be there ready to integrate it.
Have you collected your own tracking data with a CDP like Segment or a platform like Hubspot, we will run attribution on that data.
Have you hosted a webinar with a partner and received a participant list afterwards, we will run attribution on that data.
Have you met some leads at a physical event (remember that time?), we will run attribution on that.
If there’s a lead Dreamdata can attribute it.
It’s both about costs and revenue
Sustainable growth comes from arbitrage. Wait. Let's skip that complex word. Sustainable growth comes from channels, campaigns ads that cost less than the revenue they generate.
That’s why Dreamdata out-of-the-box will connect your ad spend with revenue generated making it super simple to understand which ads to buy more of and which ads to spend less on.
Lead attribution models for every flavour
Out-of-the-box Dreamdata allows you analyse your revenue generating leads through 10 different attribution models:
First Touch
Linear
Last Touch
U-Shaped
W-Shaped
Linear Non-Direct
First Touch Non-Direct
Last Touch Non-Direct
U-Shaped Non-Direct
W-Shaped Non-Direct
Need a Custom Attribution Model? Let’s talk about it. We’re always open to discussing and building custom attribution models if you have very particular needs for custom models.
Hidden fees?
Not with Dreamdata. The price is price. There are no additional implementation fees, hidden consultancy fees later on, nor payment to access your data.
Check out Dreamdata’s lead attribution pricing.
Besides, you can always give us a try completely free!