5 Hard-learned lessons about MOps that Marketers need to hear about


Episode 58

5 Hard-learned lessons about MOps that Marketers need to hear about

Discover how Marketing Operations (MOps) can supercharge your marketing efforts in this episode of Attributed with Noah Charak Founder of Checkpoint Go-To-Market Consulting.

We’ll unveil the 5 essential rules to optimise marketing efficiency and unlock greater results in today's B2B landscape.

- Consider attribution before you feel you need to

- Having an inbound/outbound flag is key to understanding your early funnel

- Well-defined lifecycles will save you in the long run

- Codify data imports / create rules around how data enters the system so you don’t lose track of your leads

- Have a sequence in place for all leads coming in

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