Building a Revenue Attribution Platform

Building a Revenue Attribution Platform

Lars Grønnegaard was a guest on Tekpon SaaS Podcast hosted by Cristian Dina.

In this episode, you will learn the Dreamdata story - and discover what it takes to build a Revenue Attribution Platform.

The idea of Dreamdata was born out of the founders' experience of trying to understand which impact each team in the organization had on Revenue. In B2B - Customers' Journeys are long, Many team members and stakeholders are involved in the process and the tools available at the time were siloed and offered little insight. They needed a solution especially build for B2B that could connect the data across all ecosystems and tools to be able to understand the full value of each touchpoint in the Customer Journey.

Tune in and learn how Dreamdata solves Attribution for B2B Marketers.

For more episodes go to Tekpon SaaS Podcast

Visit Tekpon website

Connect with Cristian Dina  

Connect with Lars Grønnegaard