Content as a B2B revenue driver

In B2B CMOs and Content Marketers know that content matters.

Everyone wants more Content but proving the true value of content production remains an enigma for the larger part of most companies.

Content is notoriously difficult to measure. Do visitors consuming your content go on to become opportunities and revenue months later? What content is most effective at which point in the funnel

We are joined by Philip Mahler CMO at Eskimi giving all his tips on how to turn content marketing into a powerful revenue driver.

Catch all the detail in this article on content as a B2B revenue driver —>

Connect with our hosts and guests:

Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/

Philip Mahler: https://www.linkedin.com/in/philipmahler/