How Cognism shifted from Lead Generation to Demand Generation

How Cognism shifted from Lead Generation to Demand Generation

Marketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table.

Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism.

Fran is going to share Cognism’s journey of going from LG to DG and how it resulted in an increase in high-intent demo requests, hand-raisers and people who are actually looking to buy.

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Connect with Fran Langham

Connect with our host Steffen Hedebrandt

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