How to achieve sales and

marketing alignment

On this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka.

 Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa.

But it’s not as easy…Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to repeat the success.

He will also go through self-reported attribution and its role in analytics as well as how to use it to improve customer experience. 

Enjoy the episode and don’t forget to rate us and give us a comment. 

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