Illuminating the B2B buying journey

Illuminating the B2B buying journey

On this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism.

B2B Buying behavior has changed tremendously during the last few years.

It has shifted toward omnichannel, B2C-like experiences and personalization.

Steffen and Alice discuss those changes and how can we use attribution to illuminate the multitude of touch points within that journey.

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