The Guide to a B2B Influencer Marketing Strategy


Episode 34

The Guide to a B2B Influencer

Marketing Strategy

THE B2B customer journey is long and a part of it is not visible.

Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B.

We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin.

- What is Influencer Marketing for B2Bs?

- Benefits of adding external micro-influencers to talk about your brand

- How is influencer Marketing shaping B2Bs?

- How do I find those influencers?

- How does a best influencer collaboration work?

- How can we measure results?

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