Uncover the ROI of all your marketing activities


Episode 40

Uncover the ROI of all your marketing activities

Calculating Marketing ROI is so much easier when you do it in a structured way.

But there is so little structure in all those marketing initiatives that most of the companies choose to trust guts that it works rather than calculating the actual ROI.

We’re close to cracking this code!And we want to share it with you.

- Which activities are profitable?

- How to manage budget allocations?

- How to prioritize spend or cut costs?

Mikkel Settnes Director of Data Science at Dreamdata is going to walk you through the New ROI Report feature and explain how to use it to be able to see all your popular network performance metrics and import additional offline cost data directly into the report, using a Google Sheet.

Enjoy the episode and don’t forget to rate us and give us a comment. 

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