Paid Overview

Why not get an overview of your paid channels now?

Video Transcript:

Hi, guys. I'm going to give you an overview now of how Dreamdata can attribute money revenue to pay channels.

As you see over here to the left, this is an overview screen, so it will provide you an overview of, how many visitors in total did you get out of paid advertising? How many contacts did it bring in? How many companies is it related to? How many deals did you get and how much revenue did you bring in?

Worth noticing here is that it's based on both a revenue model, which means, which pipeline stage are you looking at? Are you looking at deals that are closed, signed and so forth? Or do you want to take a step back in the funnel and look at maybe sales qualified leads that might be relevant for some companies where marketing has less influence on what happens on the deals from the moment that a demo call is booked, for example. But for this exercise, let's try and select sales qualified leads.

What you notice here is that the amount of deals you see grows also significantly, because it's not closed deals anymore. What you can then also see here is that if you select different attribution models, let's try to say a last touch model, the ads can look like they're not performing as good, because they're not meant to work in a last touch perspective. They're meant to work in a first touch perspective. This gives an overall image of how much our ad's contributing to your company.

What's more interesting is to look at the different kinds of ad platforms and see what are the outliers that are significant here. First of all, Google for this company brings in the most visitors. It also brings in the most deals and the most revenue, so we definitely need after this analysis to go to Google Ads and look at which campaigns are good, which campaigns are bad and so forth.

Another interesting thing here is to look at, are there any outliers? Capterra, there's only a 10th of the visits from, but it only produces one third less, but it produces a third of what Google does. Capterra seems to be a good channel, so it might be worth looking at Capterra afterwards and see if we can spend more money there or not.

Down here are all the channels like Facebook, Bing, Quora, LinkedIn, all places you can buy ads. This company is buying ads there, but it's not really contributing in a deal. So you probably want to look at why are there no deals from it? Is it bad tracking? Is it bad campaigns? Should you stop buying ads there? Is there anything you can do to optimize this? Essentially you want to be looking at, how can we repeat the success we see and how can we stop wasting some money?