#dreamdatarecipes

Build high-intent audiences with AI Signals and sync them to LinkedIn Ads

Steffen Hedebrandt, Dreamdata's CMO, shows how to build hyper-targeted audiences with AI Signals and instantly sync them to your ad platforms. This lets you reach the right buyers when they are ready to buy.

Supplementary Guide

These steps allow you to replicate the recipe. For context, we recommend you watch the video above.

Step 1: Identify the signals that correlate with revenue with Dreamdata’s AI engine

  1. Go to Activation Hub > Signals.

  2. Click on “Create New Signal” and select “Choose from AI Signals”.

  3. Dreamdata's Signals uses AI to scan all your go-to-market data to identify behaviors that correlate with pipeline and revenue.

  4. Adjust the AI engine’s focus on signals that are earlier or later in your pipeline.

  5. Review the impact level of each signal: strong, significant, or moderate. The stronger the correlation to the chosen stage of your pipeline, the more important the signal.

  6. Choose a signal you would like to use in your engagement score and click “Activate”.

  7. If you want to edit or refine the AI suggestions, you can do so.

  8. Click “Save” to create your signal.

Note: You can always customize the AI suggestions or build your own manually, using your existing knowledge of what customer behaviors matter most to your business.

You can see all the active signals, as well as the ones used to calculate your Engagement Score in Activation Hub > Signals.

Step 2: Build a signal-based audience

Once you know which signals are important for your business, you can use them to create highly-targeted audiences with Dreamdata Audience Hub.

  1. Navigate to Activation Hub > Audiences.

  2. Click on the "New Audience" button and select "Companies".

  3. Start defining your audience by adding a condition.

  4. Since we’re building a signal-based audience, select “where Signal”.

  5. For this video, we added “where Signal” = “LinkedIn Ad Engagement” at least once during the last 7 days.

  6. Let’s add another condition to define ICP parameters.

  7. Select ‘Where company property’ = employees = (select your desired size).

  8. Click “Save Audience”.

Step 3: Sync your new audience to LinkedIn Ads

Now that you’ve created your audience in Dreamdata, you can sync directly to LinkedIn, Google, Meta, and Microsoft Ads.

  1. Go back to the Activation Hub > Syncs.

  2. Click “LinkedIn Matched Audiences”.

  3. Click “Add New”.

  4. Select your ad account.

  5. Select your audience. In this case:  “ICP + LinkedIn Engagement + No owner”.

  6. Click “Save”.

Conclusion:

Now you’ve built a hyper-targeted audience with AI Signals and instantly sync them to your LinkedIn Ads. This lets you reach the right buyers at exactly the right time.