#dreamdatarecipes

Identify high intent accounts and sync them with LinkedIn Ads 

Steffen Hedebrandt, Dreamdata CMO, takes you through the new Audience Hub. Learn how to use it to create the most relevant audiences which can then be synced directly to LinkedIn Ads at the click of a button.

Supplementary Guide

These steps allow you to replicate the analysis. For context and more examples we recommend you watch the video above.

Step 1: Prepare your target audience


Dreamdata integrates your go-to-market data, allowing you to build your audience with point-and-click functionality.

  1. Navigate to Audiences and select New company audience.

  2. Click ‘Add condition’

  3. Select ‘When Event’ = page view = at least 1 time

  4. URL = /pricing page.

  5. Click ‘Apply’ to filter the audience to those who visited your pricing page this year.

Step 2: Refine list to only ICPs

  1. Click ‘Add condition’.

  2. Select ‘Where company property’ = employees = (select your desired size).

  3. Click ‘Apply’

Step 3: Filter by stage ‘not' reached

Dreamdata's rich signal collection allows you to filter for accounts that have not yet reached a specific stage in your sales funnel.

  1. Click ‘Add condition’.

  2. Choose ‘Where company’ = did not reach = SQL.

  3. Click "Apply" to target those that haven't become sales opportunities yet.

Step 4: Save your audience

  1. Once you've established your filter, click ‘Save Audience’.

2. Choose a descriptive name, such as "Pricing Page + This Year + No Op".

Step 5: Sync the audience with LinkedIn Ads

Activate your custom audiences instantly by automatically sending them directly to Google and LinkedIn Ads with Audience Sync.

  1. Navtigate to Audience Hub > Syncs.

  2. Select ‘LinkedIn Matched Audiences’.

  3. Click ‘Add New’, select your ad account, and choose the audience you created (e.g., "Pricing Page + This Year + No Op").

  4. Click ‘Save’ to initiate the audience build process on LinkedIn, which typically takes 24-48 hours.

Conclusion:

Dreamdata Audience Hub empowers you to build targeted B2B audiences independently, eliminating reliance on data engineers. This method is built for the future, leveraging first-party data that remains unaffected by the deprecation of third-party cookies.