Using LinkedIn Offline Conversions with Dreamdata

At Dreamdata, we've recently introduced a feature that brings a new dimension to what our solution offers B2B marketers and go-to-market professionals. This feature significantly enhances LinkedIn campaign strategies, focusing not just on clicks and click-through rates, but on the actual business outcomes they drive.

Traditionally, LinkedIn campaign effectiveness has been measured by clicks and similar metrics. However, for B2B contexts, these metrics fall short in providing a deep understanding of the outcomes - like whether these clicks lead to significant business opportunities.

Simplifying and Automating Offline Conversion Tracking

Offline conversion tracking on LinkedIn, though insightful, has been a cumbersome and manual task for marketers. Our latest feature aims to automate this process, making it easier to link LinkedIn ad interactions with real business results.

This automation helps optimize LinkedIn campaigns in ways that were previously challenging due to the manual nature of tracking.

How does it work?

Through Dreamdata, users can easily inform LinkedIn about the various outcomes of the traffic they’ve generated. This information is fed back into LinkedIn, allowing for automated and data-driven optimization.

It's an efficient way to manage campaigns, reducing the time spent on manual insights and reporting.

Closing Thoughts

With this new feature, Dreamdata reaffirms its commitment to enhancing B2B marketing strategies on LinkedIn. By focusing on tangible business outcomes and automating complex tracking processes, we're empowering marketers to make smarter, more effective decisions in their LinkedIn campaigns.